What is SEO?

Search Engine Optimization (SEO) services involve modifying your website to improve your visibility in search engines so that you can achieve better organic search results (unpaid search results). There are many factors the main search engines (such as Bing, Google and Yahoo) consider when deciding which websites get the top organic ranking spots.

In the image below, the organic search results are highlighted in green:

what is seo

Why is it important to be one of the top ranked websites in the organic results?

How many people do you know who search for services or products online? According to an article from Business 2 Community, nearly 59% of consumers use Google every month to find a reputable local business. This is great news for business who are on the front page of Google’s search engine results. With nearly 36% of search engine users clicking on the top organic listings, this is a great return on investment for any business listed in the top organic position.

How easy is it to get my business’ website on the top page of search engines for my services or products?

The greatest factor in getting your website to rank on the front page of search engine results is time. In the early 2000’s, website owners could just cram their websites with keywords, for example a business owner in the heating and air conditioning industry could list the keyword phrase Quality Air Conditioning Repair repeatedly on every page of their website and rank #1 for people searching for quality air conditioning repair online. The search engines quickly caught on and will now blacklist your website from ranking if your perform this tactic. This was banned because it was not trustworthy and what SEO Specialists refer to as “Black Hat SEO”. Search engines today strive to offer users exactly what they are looking for in an easy and hassle free way. This is considered “White Hat SEO” and is the method any reputable SEO company will use when optimizing your website.

For a website to rank well today it is important to have, among other things, quality content, relevant external links and well-established anchor text, title tags, meta descriptions and image alt tags throughout your website. All of these factors help search engines to receive a search query from a user and then scan your website to determine whether or not your business offers exactly what this individual is looking for.

Search engines consider many additional factors when evaluating, or crawling, your website too:

  • Keywords
  • Structure
  • Ease of Navigation
  • Keyword Density
  • External Links
  • Internal Links
  • Proper titles, descriptions and image alt tags
  • Search Engine Friendly Code
  • Read more about What Makes an SEO Friendly Website

What additional benefits are there to using an SEO Specialist for my website?

Your business’ website is essentially a 24/7 storefront for your business. This is great news! And it is even better news to know you can have a professional working with and monitoring your site on a regular basis. Every hour your website is down, especially if you run ecommerce or booking services online for your business, can be costing you new and returning customer interactions. User experience is a huge factor in increasing the amount of people who visit and complete a transaction on your website. Having an SEO Specialist who regularly updates, creates new and relevant content and lays out a great foundation of title tags, descriptions and image descriptions can greatly improve your website’s rank on search engines and help your customers have a great experience while navigating your website. Take a look at our SEO plans or contact us today!

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