Are you searching for or working with a company that provides search engine optimization (SEO) services? If yes, then you may be a bit unfamiliar to the terms and lingo used in the SEO industry. Not to fear! Check out this quick guide on common SEO terms and bookmark this page. We will update this information frequently to keep you informed on all of the most common terms and guidelines.
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SEO- Search Engine Optimization
Generally, the process of optimizing a website and website files to increase the organic ranking of your website on search engine results.
These are the rankings provided by search engines that are based on keywords that are typed into the search box. These are not paid for and the rankings are up to the discretion of the search engine.
Keyword(s) are crucial elements to successful SEO. An effective SEO team will research keywords that are frequently searched and relevant to your website/industry and then optimize your website for these terms. This way, when a person types this keyword into the search bar, your website will have an increased chance of coming up in one of the top search engine results. The difficulty of getting a website to the front page of search engines will depend on the competition of that keyword and also the competition within the industry. For example, if your business is a casino in Las Vegas and you would like to appear in the top search results for the keyword phrase “Las Vegas Casino,” it may take more time and effort given the high competition for that keyword and the large amount of people searching that keyword phrase every day.
This term refers to any text on a page that is hyperlinked. The text should be relevant to what the next page will discuss. You can also add keywords here to help with the internal linking of your website. It is also a great way to further address website user’s questions and help them to find the information they are searching for.
Title tags are the piece of information that show as the main title element on your page or in the tabs of the browser, as you can see below. These title tags help users and search engines tell what your pages are about and determine the relevancy of your page to what the search engine user is looking for.
The meta description is an html element that describes what your page will be about. It is the area of the listing that will help search engines and internet users decide if the page will be relevant to what they are searching for. This is another area you will want to optimize for your keywords. Check out our video, “What Makes an Organic Search Result Effective?” for more information on how to create a great search listing.
A sitemap is a table of contents, so to speak, for search engines to organize your pages. This is important because search engines like Google, Bing and Yahoo! will index individual pages (not just an entire website). This is great news because it increases the chances of your website showing up for relevant keyword searches. Did you know, your website can also have video and image sitemaps in addition to the web page sitemap?
Indexing websites is basically the search engines way of creating a database of information taken from all of the websites across the internet. The search engines are constantly “crawling” websites to gather new and updated website pages and content. This way, when a person types a keyword or keyword phrase into the search engines, they can quickly decide which websites are going to best meet the searcher’s needs and offer the best results in an instant.
One cool thing you might notice is this piece of information in Google’s search engine results:
This is showing you how many pages on the website had a relevant result to the keyword and that Google offered all of this information to you in just 0.70 seconds. Pretty Amazing!
This is the rate at which people enter your website but then leave immediately before navigating to an additional page. One reason you want your SEO specialist to keep an eye on this number is because if people are entering the page and then leaving immediately (that is, not clicking on any of the available anchor text or call-to-actions) then the content on the page may need to be updated to better meet the needs of the website visitor. However, if you answer all of the visitor’s questions on this page and the main call- to- action is completed then it may be okay that people are leaving the website. Your SEO specialist should be able to track this data for you and work with your business to increase conversions on your website.
These are just a few of the SEO terms you may hear your SEO specialist using on a regular basis. If there are other terms you would like us to add or if you want to know more about this list, don’t hesitate to contact your SEO specialist at Revive Media Services today. We are always here to help educate our clients.