SMO (Social Media Optimization) – yet another acronym that everyone, especially small businesses need to pay attention to. What this means is that you need to set up at a minimum the following social media outlets for your business:
Websites will need to change direction in 2012 – rather than solely being an info source about your products and services it should become the online hub for everything related to your business and your brand. Users should easily be able to connect to your site and business from where they spend a good part (25%) of their time online; Facebook, Twitter and YouTube just to name a few. Once users get to your website if you’re streaming your tweets to your homepage they’ll know they can return to your site for the most up-to-date information about your business. And we all know repeat visitors are a good thing. With YouTube, upload videos frequently to your channel and add a link back to your website in the video description. Be sure to prominently display your social media property links (logos) on your homepage so that new and returning visitors can reach them easily for the most up to date info on what’s going on with your business.
These are also plusses for SEO. The more content you have spread out on the web associated with your business, the better chance you have of being found more frequently. Updating your blog frequently also gets crawled by search engines helping with SEO and keeping content fresh and informative.
And if you’re thinking, “how am I gonna be able to update all of these entities”? Well, Revive Media Services has the tools in place that allow for:
- Refreshing all of your social media properties with blanket distribution of one single message
- Adding the message to a select group of properties
- Updating one property at a time with unique content
This allows for minimum time spent and maximum output of fresh content over the web, so you can get back to business.
Social Media is extremely valuable in getting your customers to engage with you on the web. By “liking” you, sharing your content on their social media properties and giving them a forum to leave comments they’re interacting with your company/brand and “spreading” the word. And that goes a long way for small business.
If all of this seems overwhelming then Revive Media Services is your social media optimization partner. We’ll evaluate your website; make recommendations on what’s best for your business’ website, talk about a web maintenance plan to get social media integrated and update content, then help with getting you set up on Facebook, Twitter, YouTube and more. Call today and let’s get you optimized for the new year.
