The marketplace is online more than ever today. Whether your business provides services, offers great products or shares valuable information, people are searching online for your business. If you have a business and do not have a website, you could be missing out on a huge percentage of potential customers and followers. According to a study by RetailingToday, nearly 81% of customers research online before buying a product (check out this sweet infographic by Kimberlee Morrison to learn more). With the rise in digital marketing platforms, it is becoming easier and easier to position your brand and services right where they need to be, when they need to be there.
What Digital Marketing Could be Doing for Your Business
Digital marketing is a way to position your products and services so that they show up in just the right place at just the right time. There are many different digital marketing platforms available. Today, we will offer a few recommendations on some of our SEO Specialist’s favorite digital marketing platforms including customer-focused content, social media and Google display advertising
Customer-Focused Content Helps People Find Info They Actually Need
There are plenty of things online today that you could probably care less about. But what is it about that content you read that incites action? Makes you want to move? Make a decision or even purchase a product? In today’s advertising and marketing environment emotion is a huge motivator. The same can be true for the content that you put on your website. Whether you are wanting to sell your new products, educate people on your quality of service or even just inform readers through your blog, website content can be one of the most important tools in your digital marketing strategy. As stated in a post from the Digital Marketing Institute, you should work to, “ignite a fire so strong that they feel compelled to act, to read on, to sit up, to fall over – to feel something, to do something…” With proper content writing you can increase conversions and help readers connect with your products, services and more.
Social Media and Keeping your Brand Relevant
Social media outlets such as Twitter, Facebook, Pinterest and Snapchat can also help online users learn more about your company’s “personality” and culture. Social media is a great way to promote your brand or products as most of these platforms offer advertising opportunities. Our team here at Revive Media Services loves using facebook as we have found a lot of people who have “liked” our page enjoy learning about our new blog posts from our facebook feed.
Social media is also all about “right now.” Think about it, live videos through Snapchat, the option to stream live on facebook, the list goes on and on! The more you post on social media, the more opportunities your customers or followers will have to share your content. Not to mention, social shares of your content can have a positive impact on your website’s search engine optimization (SEO) and organic rankings. In the image below you can see an example of how easy it is to help people share your content!
Help your customers stay up-to-date with what is happening right now in your business by keeping them informed through your social media platforms. What a great place to share information and highlight what your business have to offer.
Google Advertising Can Put Your Brand in Front of (Nearly) Everybody
Google advertising can be a great way to “dip your toe” into digital marketing. It is a great platform to test the effectiveness of your website’s landing pages and also create a tangible return on your investment. Based on research conducted by our team, when looking at our SEO clients’ website analytics, nearly 82% of visitors came from the Google search engine. This alone shows the magnitude of users you could potentially reach by advertising on Google’s search engine. With Google Adwords there are what seem to be limitless options on creating, targeting, evaluating and tracking your ads. Our team manages text and banner ads for some clients both of which can be very successful. One point we like to emphasize to our clients is the return on investment. If you are spending $1500/month on your Adwords campaigns and at the end of the month have only made four conversions, this can seem discouraging. However, if one conversion brings your business roughly $500 (for example, if you’re a lawyer), then four conversions could result in a $500 profit. Also, if you have a team managing your ads then you should see certain improvements each month to the overall performance.
Getting Started with Your Digital Marketing
These are a few of the digital marketing platforms our team would recommend if you’re just getting started. There are many elements and opportunities available in digital marketing to help your business reach nearly any person with your message. A website is the first thing you will need; after your website is set up and a solid foundation for SEO has been created you are ready to get started with your digital marketing plan!