Social media has grown to attract billions of users around the world. It is one of the top activities on the web. And now that social platforms such as Facebook and Instagram have implemented “business pages,” business owners have begun to wonder whether they really need a website.
Reaching Users through a Website and Facebook
Let us explore this topic more in depth. In the previous blog post we dove in further into how social media can help enhance your brand awareness and help reach new customers. But a Facebook page does have some limitations. While it is a great place to promote your business and interact with customers or even prospective customers, it is still a third party company. You must follow Facebook’s terms of service. You can add your logo and make minor changes but you are still at the mercy of Facebook’s “look”. A dedicated website offers your business the brand experience you want to convey. A website is owned by you and can be designed in a way that matches your branding goals and colors.
Another aspect that should be noted is user interaction on Facebook. If users begin to lose interest in your posts, Facebook will begin to remove your posts out of previously- engaged customer’s News Feed. This forces business owners to look for alternatives to increase the lost traffic such as promoting posts or advertising. This type of Facebook advertising engages new users but costs you more money.
A business website also has Google and other search engines on its side. While a Facebook page can be found through a search engine, it doesn’t offer the same SEO options that a website could present. A website enables you to tailor your content to specific keywords and keyword phrases that potential customers are searching for. A Facebook page doesn’t give this type of flexibility in search engines. Having your website appear highly ranked in online search results is a critical component of attaining new business. This strategy is referred to as Search Engine Optimization or SEO and is what we know best here at Revive Media Services.
Our Final Thoughts
To sum things up, the question remains should you have a Facebook page for your small business? Of course! It’s free and it doesn’t take much effort to maintain. But to get the proper brand exposure and create a strong digital presence for your business, a website isn’t just an option, but rather a necessity.