Having a blog on your business website is a great way to increase traffic and build yourself up as a source of ‘authority’ in your line of business. However, coming up with interesting topics on a regular basis can be quite tricky. This can be made even harder if your business aims its products and services purely at other businesses. Generally speaking, if this is the case you might find yourself struggling to write content that can appeal to a wide enough audience, and also attract important links and a ‘buzz’ around your website.
What makes a good blog?
So what exactly makes for a good blog? In my opinion a good blog is one that provides useful and informative content. This content should be ‘shareable’ and something that your readers will want to spread across their Facebook and Twitter. Unfortunately, simply writing about your product probably won’t cut it.
I believe that you have to try and shift the focus of your blog towards the public, and try to build your website into a useful source of information. Make sure your web design is easy to navigate and understand. Not only will this help increase your traffic and amount of back links, it should also help promote your business. A few things you could promote on your blog, but not limited to:
• Special Guests
A lot of people will not admit that they still are kids inside, so you should try and rip the kid out of them. What do kids like about there ‘child’ books? PICTURES! put some pictures on the blog post, it makes the article more interesting because ‘a picture is worth a thousand words’. So put some on your post, but not to many! this is not a slideshow! Just use some to add character to your blog. Also, make sure that the pictures are relevant to the blog. You could also grab a video or make a V-log. For those of you that are not tech savy, A V-log is a video blog. So instead of doing all this typing like I am, you could make a small clip upload the video somewhere that will host it and embed it to your website. Easy right? There is a down fall to V-loging, that is the video does not have word content… so search engines wont know what the video is really about. You may want to make a transcript of the V-log and put it below the video if you want a little SEO.
UPDATE, UPDATE, UPDATE!
I can not stress this enough. UPDATE! You need to keep active on your blog. Make new posts frequently! The blogs that attract the most readers are the ones with frequent updates. If you start a blog, be prepared to spend some time working on it at least once a week. I personally recommend that you update it 2 or 3 times a week. If you’re going to be a blogger, you have to blog!
As you go about your day, keep the blog in the back of your mind. Start paying attention to the parts of your life or business that are most interesting to you. Those will likely be the areas your clients are most interested in as well. Don’t be afraid to write about everyday activities. All these areas will make it possible for you to update frequently.
Having a co-blogger can take some of the pressure off, especially if all authors contribute regularly. If you’re going to be working with several people on one blog, talk over how often you expect each other to post so that you can keep some focus to your blog. Maybe set up a schedule. More authors more of a chance to get more content to your website.
If you have any questions about Blogging or how to get a blog on your website please do not hesitate to call us here at Revive Media Services. We offer many services, some of them are: website design, video production, creating custom blogs, S.E.O. and much more.
Author: Drake Madigan
Drake is one of Revive Media’s Designers and Developers.
Florida is a highly competitive market for all Internet related services. So almost more than anywhere, in Florida, SEO is an especially important part of business success in today’s climate. Search Engine Optimization, or SEO, has really come out of nowhere in the past few years to become one of the cornerstones of any website strategy. But it goes beyond “website design” and in reality, is larger than the “web” at all. It encompasses Marketing, Brand Management, Reputation Management, and Market Share. Good SEO is why a small local business might outrank the other corporate companies, and it’s just as possible for a small company to appear large as it is for a large company to appear small, or not appear at all!
Because of the way and speed, with which Internet users have embraced search engines like Google, Yahoo, and Bing, they have become a combination of things that traditional media used to do separately. A good search engine ranking strategy can effectively replace, or at least drastically reduce, the need for investment in other media including:
- Yellow Pages
- Direct Mail
- Business Directories
Yes, these forms of media all have their use, at least for now, but almost every study indicates an extremely increasing trend towards online SEO and S.E.M. for larger and larger advertiser budgets. This is the case ranging from massive, global corporations all the way down to the local Mom and Pop, and the playing field is the most level it’s ever been as a result.
So what is SEO exactly?
Search Engine Optimization is the process of helping the search engines understand what your website is trying to say, so that when a person types in a query, such as “Destin SEO” or “Web Design Destin” into a search engine like Google, your website shows up in the results. So SEO connects the dots, between website content that is relevant to a search, and the person who is searching for that content.
SEO doesn’t make your site relevant. No amount of SEO will make an auto parts website relevant to a person searching for web design. But, no matter how relevant your website might be to a person searching for what you offer, the website will never be found unless the SEO has been done properly.
Different components of SEO
While an SEO campaign will vary with every client, the process of Search Engine Optimzation consists of the following standard elements on a consistent basis:
- SEO Strategy
- Keyword Research
- Onsite Optimization
- Offsite Promotion and Linking
- Measurement and Adjustment, as needed
Learn more about Local SEO, and how Google Places differs from organic SEO by giving us a call here at Revive Media Services:
I have been involved with Adobe Flash for over a decade. At one point about 7 years ago everything I built for the web was in Flash. In this time I’ve watched Flash shape change in its entirety from a simple animation tool for designers (Flash 2), to a robust programming language for developers (Flash CS3 and later versions). All the while it managed to maintain all previous facets of itself. It was everything to everyone and the thing to have a website that was made out of Flash
However by the end of 2008 Flash Player could be found on about 99% of PCs Worldwide per statistics from Adobe. If you had a cool Flash site, most people could see it. Hip and slick flash websites were all the rage and developers were flocking towards the Flash environment.
Flash CS4 launched that year and incorporated a new and more robust Media Encoder, which meant that most formats of video could now be streamed though Flash too (So AVI, DV, MPG, MOV files could all now be turned into FLV flash video). This made Flash video the premiere and most widely used movie playing software on the web.
Adobe had also in 2006 launched the new, super sleek version of its programming language, Action Script 3.0. This object orientated programming language was something Flash programmers and developers had been needing for years. So now Flash could also be used to program fabulously funky, fully functioning shopping carts .
Flash had done it again, it had morphed to become what was dreamed of it.
So why are we now starting to seeing the death of Flash on the web?
There are 2 major contributing factors:
1.The SEO drawbacks have never been overcome. As the output of Flash is a movie, its very difficult for search robots (such as googlebot) to accurately read and distinguish flash content online. It is true the method of deep linking using swf address has somewhat helped in this area; but the fact remains that all other things being equal, a code based site will out-perform a flash site in search results.
2.The rise of the mobile devices. The refusal of the Apple organization to support Flash on its devices has been much discussed, and the fundamental reasons are well understood. See Steve Jobs’ 2010 article on the topic. However the underlying truth is that Flash excelled in the era of the PC and the mouse. It is far less ideal for use on mobile devices in terms of resources and interactivity with touch screen as opposed to mouse. This is true despite Android’s recent Flash support initiatives.
And I for one am not going to sit back and wait on the day when Apple will ever support Flash Player on its devices.
I my self have noticed a drastic drop in demand for flash websites or apps recently. In this case we judge its only a matter of time before the general public accepts the realities as our community sees them.
Indeed it would appear to this me at least that Adobe, with the release of Edge for HTML5 authoring, is reaching similar conclusions. I can just hope that Edge will evolve as beautifully as Flash did or better.
RIP Flash websites, I’ll miss you.
So what will replace Flash use on websites and how will this change the Web?
There is very little doubt that a large proportion of web interactivity in the near future will be driven through HTML5. Audio and video files for example can now be easily implemented through the language by simple tags.
The great open source language PHP will continue to feature heavily in dynamic web development initiatives. As for established open source content management frameworks, WordPress looks set to continue in its meteoric usage rise.
We expect to see a lot more 3D file integration in websites soon. The intelligently applied use of After Effects and Cinema 4D will bring a very fresh look to websites. As downstream bandwidth rates rise exponentially the barriers to running 3D applications will disappear.
But none of the above can do great animated interactivity as brilliantly as Flash.
Therefore there is nothing to totally replace Flash, but there are enough other cleaner elements out there that maybe this doesn’t matter anymore. We have all gotten over our amazement that the web exists at all, and we no longer need to watch a slick interactive flash animation to bedazzle ourselves. Now we primarily want information quickly from the “information super high way”. Information, research, entertainment though video or music, shopping and paying bills are all items we want from our time spent online.
As for Flash itself, it has always exhibited masterful ability for adaptation. Right now it is being heavily used in online gaming. The millions of sites incorporating Flash are unlikely to disappear overnight, but they will disappear over time as the world wide web continues to adapt to our needs.
So while the future of flash in website development is fading, it may well carve itself a new alternative path forward.
The opinions in the article are exactly that, opinions.
We are so proud of our team here at Revive Media Services. Diverse, experienced, passionate, talented and perfection-seeking … those are just a few words that come to mind when we think of the folks who work so hard to create your website, any video production you have or even advertisements! Okay, we are obviously biased, but we think you’ll agree as you learn more about the people behind our developments. Revive Media Services employees are pretty special.
Our workers hail from all over the Fort Walton Beach, Destin, Navarre and Niceville area. It’s important to all of us that every product we develop is made right to our clients satisfactory. We’ve been in business for more than 4 years and some of our employees have been with us right from the very start! We keep adding to the team with talented new hires as the business grows, but experienced or new, the one thing all Revive Media Services employees have in common is passion … passion for quality, for beautiful designs and for creating the very best products for your needs!
Now, in the spirit of getting to know the people of Revive Media Services, we’d like to introduce you to our newest team member here at Revive Media Services, Drake!
Where are you from originally?
“I grew up in Pinellas Park, Florida – 15 miles west of Tampa.”
How long have you been developing web designs?
“I’ve been developing web designs since I was about 8 years old.”
What’s your job title?
“Well some people call me ‘The Man’. But I am the new Design/Developer/Programer here at Revive.”
What does that mean, exactly?
“That means, when you have a custom website or image you would like designed; I am the nerdy guy people think about that is awesome on a computer. I design all my images from scratch and program everything you need until the client is happy.
I also spend a little amount of my time working with Kevin on making custom video products in the video production side of Revive.”
What is your favorite part of creating a new website?
“The initial design phase is the best, because I work to translate a vision of our clients into reality. It’s great to see the diversity in our clients minds basically come to life!”
Tell us some things interesting about yourself.
“I was sponsored for BMX Free-style riding when I was 16.”
“I have been playing on computers since I was about 6 years old, but designing since I was 8.”
What’s your favorite TV show?
What are your favorite movies?
“The Big Lebowski”
SMO (Social Media Optimization) – yet another acronym that everyone, especially small businesses need to pay attention to. What this means is that you need to set up at a minimum the following social media outlets for your business:
Websites will need to change direction in 2012 – rather than solely being an info source about your products and services it should become the online hub for everything related to your business and your brand. Users should easily be able to connect to your site and business from where they spend a good part (25%) of their time online; Facebook, Twitter and YouTube just to name a few. Once users get to your website if you’re streaming your tweets to your homepage they’ll know they can return to your site for the most up-to-date information about your business. And we all know repeat visitors are a good thing. With YouTube, upload videos frequently to your channel and add a link back to your website in the video description. Be sure to prominently display your social media property links (logos) on your homepage so that new and returning visitors can reach them easily for the most up to date info on what’s going on with your business.
These are also plusses for SEO. The more content you have spread out on the web associated with your business, the better chance you have of being found more frequently. Updating your blog frequently also gets crawled by search engines helping with SEO and keeping content fresh and informative.
And if you’re thinking, “how am I gonna be able to update all of these entities”? Well, Revive Media Services has the tools in place that allow for:
- Refreshing all of your social media properties with blanket distribution of one single message
- Adding the message to a select group of properties
- Updating one property at a time with unique content
This allows for minimum time spent and maximum output of fresh content over the web, so you can get back to business.
Social Media is extremely valuable in getting your customers to engage with you on the web. By “liking” you, sharing your content on their social media properties and giving them a forum to leave comments they’re interacting with your company/brand and “spreading” the word. And that goes a long way for small business.
If all of this seems overwhelming then Revive Media Services is your social media optimization partner. We’ll evaluate your website; make recommendations on what’s best for your business’ website, talk about a web maintenance plan to get social media integrated and update content, then help with getting you set up on Facebook, Twitter, YouTube and more. Call today and let’s get you optimized for the new year.
If you’re not you should be.
80% of purchases are made within a 15 mile radius of where users live. That’s why having a Google Places page is good for your business, it’s also a must for local SEO. You can optimize your Places page with pictures, video and exact categories applicable to your business. It’s also important to have a consistent listing in other local directories.
Depending on your organic search term and set location businesses with a Places page may appear at the top of regular organic search results. These search results will have the Google Places info in the search results – address, phone number and a link to the Places page with more info and a map. This can result in a distinct advantage for businesses with a Places page.
- 1. Go to google.com in the site bar
- 2. Search: enter “pontoon boat rental” in the search bar (results will be revealed)
- 3. Set your location: choose the city you are seeking services in (preferably the one you live in or the one you’re travelling to)
- 4. Results (see below): You will notice a map icon with the local address and phone number given along with the usual search results. Click on the icon to go to the business Places page. You can also click on the result to go to their website.
In order to ONLY have Places pages displayed in results, click on MORE beneath Shopping in the left bar and then choose PLACES. Results will only reveal websites with Places pages.
A user can also change locations in the left bar by clicking on the current location chosen, typing in a city or zip code and clicking on set.
While Google seems to be making changes to “Places” quite frequently it’s a good idea to get on the band-wagon now. It’s yet another way of improving your SEO and getting your business found in search results.
Call us today and let Revive Media get you set with a Google Places page for your business. Talk with us about our web maintenance and SEO packages and let’s get your business noticed fast!
Happy New Year to everyone from Revive Media Services. We’re back and ready to help get your website in shape after the holidays. We’re a full-service web design and video production company in Fort Walton Beach with clients in Destin, Fort Walton, Pensacola, Panama City and other Florida cities. Revive offers website design, maintenance and SEO that will get your website fit for the New Year.
Added to that we have an award winning video production team who’s always up for filming a TV commercial that will get your business noticed at the start of the year. Then we can add the video to your website with one of our web maintenance plans.
Need a complete website overhaul? Our designers and content managers are up to the task of giving you the web presence that will get your business rolling in 2012. Call us today! We’re revived and revitalized after the holidays and ready to get started with new website designs and video production projects for current and new clients.
Start the New Year off with an affordable and secure hosting solution. At Revive Media Services we offer website hosting packages starting as low as $8.99/month – WHAT you say? That’s right Revivehost – Revive Media Services website hosting solution gives you free online set-up and instant account activation, daily backups, 24/7 support and lots more.
And while you’re thinking about a better website hosting solution why not update your website with one of our web maintenance plans. We offer plans starting at just $99/mo. which includes basic content and image updates that you provide. Our $399/mo. maintenance plans include imagery and content updates, basic graphic design, content creation – AND – a really fast turnaround to boot! Our content writers and SEO team will collaborate and help with optimizing your site so that you get found on the web.
If you want to update your website at the beginning of 2012 and move it to a better web hosting solution, Revive Media Services can help. Let us become your new web design, maintenance and hosting partner today!
Well, 2011 is closing in on us all and it’s been a good one for Revive. This year we brought in new web design clients. We’re wrapping up an exciting new database project for Affinity Fore Sports that’ll launch next year and our video production team has also had great successes with tv commercials, web promos and other miscellaneous projects. We’ve also made some additions to our team so that all of your web design, web maintenance, SEO and video production work is fully covered.
So that we’re rested and revitalized for the New Year, we will be closed on Monday, January 2nd, reopening on Tuesday, January 3rd. We’re here all week to cover your web design and video production needs and if something should come up over the holiday weekend our 24-hour answering service will be available.
Thank you to all of our friends and clients in Fort Walton Beach, Destin and beyond who helped make this year a success and we look forward to an even stronger 2012!
Happy New Year from the Revive Media team!
You may notice in the coming weeks that Twitter pages have a different look. It’s all about making the experience more simple and streamlined for current users and those just getting into it. Tweets will now appear on the right side and take up less real estate. With “home” it’ll be easier to embed video and imagery in your tweets (still only 140 characters, though). You’ll be able to “connect” to see how you interact with flies, tweets and favorites. And new is “discover”. Suggestions on who to follow and trending topics will reflect more accurately your interests, your current location and who or what you’re following.
Just today, Twitter entered into the Brand Page competition by launching their version of brand pages for 21 major contenders. It’s questionable right now about when they’ll allow small businesses to enter into this realm but you can check out what some of the major brands are doing on Twitter.
Is Twitter right for you?
60% of small businesses who use Twitter find it to be an effective method of engaging consumers. It’s second only to Facebook for marketing purposes and may begin competing more effectively with YouTube when the redesign is launched for the masses and video embeds become easier. You may not realize it, but social media can also help to improve SEO on your website as a part of SEM.
If you already have a Twitter account the new design should make it easier for you. But, if you’re struggling with using social media entities like Twitter and others we’ve got the professionals who understand the positive impact that social media can have on your business. Call us today and we’ll show you how to begin connecting with consumers and local business trends. Adding these social media icons to your website and links in your tweets to your website creates inbound and outbound links, which can boost your SEO.
It’s a great way of marketing yourself on the fly and improve your SEO!