Having a blog on your business website is a great way to increase traffic and build yourself up as a source of ‘authority’ in your line of business. However, coming up with interesting topics on a regular basis can be quite tricky. This can be made even harder if your business aims its products and services purely at other businesses. Generally speaking, if this is the case you might find yourself struggling to write content that can appeal to a wide enough audience, and also attract important links and a ‘buzz’ around your website.
What makes a good blog?
So what exactly makes for a good blog? In my opinion a good blog is one that provides useful and informative content. This content should be ‘shareable’ and something that your readers will want to spread across their Facebook and Twitter. Unfortunately, simply writing about your product probably won’t cut it.
I believe that you have to try and shift the focus of your blog towards the public, and try to build your website into a useful source of information. Make sure your web design is easy to navigate and understand. Not only will this help increase your traffic and amount of back links, it should also help promote your business. A few things you could promote on your blog, but not limited to:
• Special Guests
A lot of people will not admit that they still are kids inside, so you should try and rip the kid out of them. What do kids like about there ‘child’ books? PICTURES! put some pictures on the blog post, it makes the article more interesting because ‘a picture is worth a thousand words’. So put some on your post, but not to many! this is not a slideshow! Just use some to add character to your blog. Also, make sure that the pictures are relevant to the blog. You could also grab a video or make a V-log. For those of you that are not tech savy, A V-log is a video blog. So instead of doing all this typing like I am, you could make a small clip upload the video somewhere that will host it and embed it to your website. Easy right? There is a down fall to V-loging, that is the video does not have word content… so search engines wont know what the video is really about. You may want to make a transcript of the V-log and put it below the video if you want a little SEO.
UPDATE, UPDATE, UPDATE!
I can not stress this enough. UPDATE! You need to keep active on your blog. Make new posts frequently! The blogs that attract the most readers are the ones with frequent updates. If you start a blog, be prepared to spend some time working on it at least once a week. I personally recommend that you update it 2 or 3 times a week. If you’re going to be a blogger, you have to blog!
As you go about your day, keep the blog in the back of your mind. Start paying attention to the parts of your life or business that are most interesting to you. Those will likely be the areas your clients are most interested in as well. Don’t be afraid to write about everyday activities. All these areas will make it possible for you to update frequently.
Having a co-blogger can take some of the pressure off, especially if all authors contribute regularly. If you’re going to be working with several people on one blog, talk over how often you expect each other to post so that you can keep some focus to your blog. Maybe set up a schedule. More authors more of a chance to get more content to your website.
If you have any questions about Blogging or how to get a blog on your website please do not hesitate to call us here at Revive Media Services. We offer many services, some of them are: website design, video production, creating custom blogs, S.E.O. and much more.
Author: Drake Madigan
Drake is one of Revive Media’s Designers and Developers.