The director of photography or also referred to as the cinematographer plays a vital role in video production. The DP (Director of Photography) must have a very vast knowledge and understanding of cameras, composition, lighting, and film. A DP’s duties and responsibilities include the work he does before, during and after film production. Learn just some of the steps a cinematographer takes in making a video.
The DP is needed in the early stages of video production since they decide instrumental decisions such as how to interpret the script in line with the director’s vision and they also set the cinematic style and tone.
While the DP may not always physically draw the storyboards, the cinematographer must still go through the script and create a visual representation of every shot. The storyboard will lay out the film in its entirety so that the director and producer can schedule and plan production.
A large part of time is spent selecting cameras and lenses to create a uniform style for the film. Along with camera selection, comes the specific lens kit and lenses to best capture each shot.
The DP gets to dictate how he or she wants every scene lit. In some cases, a DP is in charge of a single gaffer or an entire lighting department depending on the type of project.
Framing each shot requires great attention to detail from the DP. Working alongside the cameraman, the DP properly frames each shot. This process can take hours depending on the film.
Once all of the production is done, the DP can get into the post-production process. This includes the digital grading and film development process.
Have any questions for our Director of Photography? Our cinematographer has many years of experience. Contact us today for your next video production project. Let Revive take your video idea from concept to delivery!
I have been involved with Adobe Flash for over a decade. At one point about 7 years ago everything I built for the web was in Flash. In this time I’ve watched Flash shape change in its entirety from a simple animation tool for designers (Flash 2), to a robust programming language for developers (Flash CS3 and later versions). All the while it managed to maintain all previous facets of itself. It was everything to everyone and the thing to have a website that was made out of Flash.
However by the end of 2008 Flash Player could be found on about 99% of PCs Worldwide per statistics from Adobe. If you had a cool Flash site, most people could see it. Hip and slick flash websites were all the rage and developers were flocking towards the Flash environment.
Flash CS4 launched that year and incorporated a new and more robust Media Encoder, which meant that most formats of video could now be streamed though Flash too (So AVI, DV, MPG, MOV files could all now be turned into FLV flash video). This made Flash video the premiere and most widely used movie playing software on the web.
Adobe had also in 2006 launched the new, super sleek version of its programming language, Action Script 3.0. This object orientated programming language was something Flash programmers and developers had been needing for years. So now Flash could also be used to program fabulously funky, fully functioning shopping carts .
Flash had done it again, it had morphed to become what was dreamed of it.
So why are we now starting to seeing the death of Flash on the web?
There are 2 major contributing factors:
1.The SEO drawbacks have never been overcome. As the output of Flash is a movie, its very difficult for search robots (such as googlebot) to accurately read and distinguish flash content online. It is true the method of deep linking using swf address has somewhat helped in this area; but the fact remains that all other things being equal, a code based site will out-perform a flash site in search results.
2.The rise of the mobile devices. The refusal of the Apple organization to support Flash on its devices has been much discussed, and the fundamental reasons are well understood. See Steve Jobs’ 2010 article on the topic. However the underlying truth is that Flash excelled in the era of the PC and the mouse. It is far less ideal for use on mobile devices in terms of resources and interactivity with touch screen as opposed to mouse. This is true despite Android’s recent Flash support initiatives.
And I for one am not going to sit back and wait on the day when Apple will ever support Flash Player on its devices.
I my self have noticed a drastic drop in demand for flash websites or apps recently. In this case we judge its only a matter of time before the general public accepts the realities as our community sees them.
Indeed it would appear to this me at least that Adobe, with the release of Edge for HTML5 authoring, is reaching similar conclusions. I can just hope that Edge will evolve as beautifully as Flash did or better.
RIP Flash websites, I’ll miss you.
So what will replace Flash use on websites and how will this change the Web?
There is very little doubt that a large proportion of web interactivity in the near future will be driven through HTML5. Audio and video files for example can now be easily implemented through the language by simple tags.
The great open source language PHP will continue to feature heavily in dynamic web development initiatives. As for established open source content management frameworks, WordPress looks set to continue in its meteoric usage rise.
We expect to see a lot more 3D file integration in websites soon. The intelligently applied use of After Effects and Cinema 4D will bring a very fresh look to websites. As downstream bandwidth rates rise exponentially the barriers to running 3D applications will disappear.
But none of the above can do great animated interactivity as brilliantly as Flash.
Therefore there is nothing to totally replace Flash, but there are enough other cleaner elements out there that maybe this doesn’t matter anymore. We have all gotten over our amazement that the web exists at all, and we no longer need to watch a slick interactive flash animation to bedazzle ourselves. Now we primarily want information quickly from the “information super high way”. Information, research, entertainment though video or music, shopping and paying bills are all items we want from our time spent online.
As for Flash itself, it has always exhibited masterful ability for adaptation. Right now it is being heavily used in online gaming. The millions of sites incorporating Flash are unlikely to disappear overnight, but they will disappear over time as the world wide web continues to adapt to our needs.
So while the future of flash in website development is fading, it may well carve itself a new alternative path forward.
The opinions in the article are exactly that, opinions.
We are so proud of our team here at Revive Media Services. Diverse, experienced, passionate, talented and perfection-seeking … those are just a few words that come to mind when we think of the folks who work so hard to create your website, any video production you have or even advertisements! Okay, we are obviously biased, but we think you’ll agree as you learn more about the people behind our developments. Revive Media Services employees are pretty special.
Our workers hail from all over the Fort Walton Beach, Destin, Navarre and Niceville area. It’s important to all of us that every product we develop is made right to our clients satisfactory. We’ve been in business for more than 4 years and some of our employees have been with us right from the very start! We keep adding to the team with talented new hires as the business grows, but experienced or new, the one thing all Revive Media Services employees have in common is passion … passion for quality, for beautiful designs and for creating the very best products for your needs!
Now, in the spirit of getting to know the people of Revive Media Services, we’d like to introduce you to our newest team member here at Revive Media Services, Drake!
Where are you from originally?
“I grew up in Pinellas Park, Florida – 15 miles west of Tampa.”
How long have you been developing web designs?
“I’ve been developing web designs since I was about 8 years old.”
What’s your job title?
“Well some people call me ‘The Man’. But I am the new Design/Developer/Programer here at Revive.”
What does that mean, exactly?
“That means, when you have a custom website or image you would like designed; I am the nerdy guy people think about that is awesome on a computer. I design all my images from scratch and program everything you need until the client is happy.
I also spend a little amount of my time working with Kevin on making custom video products in the video production side of Revive.”
What is your favorite part of creating a new website?
“The initial design phase is the best, because I work to translate a vision of our clients into reality. It’s great to see the diversity in our clients minds basically come to life!”
Tell us some things interesting about yourself.
“I was sponsored for BMX Free-style riding when I was 16.”
“I have been playing on computers since I was about 6 years old, but designing since I was 8.”
What’s your favorite TV show?
What are your favorite movies?
“The Big Lebowski”
Start the New Year off with an affordable and secure hosting solution. At Revive Media Services we offer website hosting packages starting as low as $8.99/month – WHAT you say? That’s right Revivehost – Revive Media Services website hosting solution gives you free online set-up and instant account activation, daily backups, 24/7 support and lots more.
And while you’re thinking about a better website hosting solution why not update your website with one of our web maintenance plans. We offer plans starting at just $99/mo. which includes basic content and image updates that you provide. Our $399/mo. maintenance plans include imagery and content updates, basic graphic design, content creation – AND – a really fast turnaround to boot! Our content writers and SEO team will collaborate and help with optimizing your site so that you get found on the web.
If you want to update your website at the beginning of 2012 and move it to a better web hosting solution, Revive Media Services can help. Let us become your new web design, maintenance and hosting partner today!
Well, 2011 is closing in on us all and it’s been a good one for Revive. This year we brought in new web design clients. We’re wrapping up an exciting new database project for Affinity Fore Sports that’ll launch next year and our video production team has also had great successes with tv commercials, web promos and other miscellaneous projects. We’ve also made some additions to our team so that all of your web design, web maintenance, SEO and video production work is fully covered.
So that we’re rested and revitalized for the New Year, we will be closed on Monday, January 2nd, reopening on Tuesday, January 3rd. We’re here all week to cover your web design and video production needs and if something should come up over the holiday weekend our 24-hour answering service will be available.
Thank you to all of our friends and clients in Fort Walton Beach, Destin and beyond who helped make this year a success and we look forward to an even stronger 2012!
Happy New Year from the Revive Media team!
On top of managing clients’ web design, video production and website optimization needs, Revive Media Services in Fort Walton Beach always finds one of our own to have some fun while supporting local businesses. This year one of us filled in for Santa Claus while the real Santa prepares his sleigh with toys for all you good little girls and boys.
Just last weekend Santa appeared at the Superior Residences’ annual Christmas Party in Niceville to pass out treats to all of the adults and kids alike who attended. Can you guess which one of us this is?
First person to identify this imposter gets a $15 Starbucks gift card!
Contact us today to discuss your web design and video production needs.
Ho! Ho! Ho! Merry Christmas!