I have been involved with Adobe Flash for over a decade. At one point about 7 years ago everything I built for the web was in Flash. In this time I’ve watched Flash shape change in its entirety from a simple animation tool for designers (Flash 2), to a robust programming language for developers (Flash CS3 and later versions). All the while it managed to maintain all previous facets of itself. It was everything to everyone and the thing to have a website that was made out of Flash.
However by the end of 2008 Flash Player could be found on about 99% of PCs Worldwide per statistics from Adobe. If you had a cool Flash site, most people could see it. Hip and slick flash websites were all the rage and developers were flocking towards the Flash environment.
Flash CS4 launched that year and incorporated a new and more robust Media Encoder, which meant that most formats of video could now be streamed though Flash too (So AVI, DV, MPG, MOV files could all now be turned into FLV flash video). This made Flash video the premiere and most widely used movie playing software on the web.
Adobe had also in 2006 launched the new, super sleek version of its programming language, Action Script 3.0. This object orientated programming language was something Flash programmers and developers had been needing for years. So now Flash could also be used to program fabulously funky, fully functioning shopping carts .
Flash had done it again, it had morphed to become what was dreamed of it.
So why are we now starting to seeing the death of Flash on the web?
There are 2 major contributing factors:
1.The SEO drawbacks have never been overcome. As the output of Flash is a movie, its very difficult for search robots (such as googlebot) to accurately read and distinguish flash content online. It is true the method of deep linking using swf address has somewhat helped in this area; but the fact remains that all other things being equal, a code based site will out-perform a flash site in search results.
2.The rise of the mobile devices. The refusal of the Apple organization to support Flash on its devices has been much discussed, and the fundamental reasons are well understood. See Steve Jobs’ 2010 article on the topic. However the underlying truth is that Flash excelled in the era of the PC and the mouse. It is far less ideal for use on mobile devices in terms of resources and interactivity with touch screen as opposed to mouse. This is true despite Android’s recent Flash support initiatives.
And I for one am not going to sit back and wait on the day when Apple will ever support Flash Player on its devices.
I my self have noticed a drastic drop in demand for flash websites or apps recently. In this case we judge its only a matter of time before the general public accepts the realities as our community sees them.
Indeed it would appear to this me at least that Adobe, with the release of Edge for HTML5 authoring, is reaching similar conclusions. I can just hope that Edge will evolve as beautifully as Flash did or better.
RIP Flash websites, I’ll miss you.
So what will replace Flash use on websites and how will this change the Web?
There is very little doubt that a large proportion of web interactivity in the near future will be driven through HTML5. Audio and video files for example can now be easily implemented through the language by simple tags.
The great open source language PHP will continue to feature heavily in dynamic web development initiatives. As for established open source content management frameworks, WordPress looks set to continue in its meteoric usage rise.
We expect to see a lot more 3D file integration in websites soon. The intelligently applied use of After Effects and Cinema 4D will bring a very fresh look to websites. As downstream bandwidth rates rise exponentially the barriers to running 3D applications will disappear.
But none of the above can do great animated interactivity as brilliantly as Flash.
Therefore there is nothing to totally replace Flash, but there are enough other cleaner elements out there that maybe this doesn’t matter anymore. We have all gotten over our amazement that the web exists at all, and we no longer need to watch a slick interactive flash animation to bedazzle ourselves. Now we primarily want information quickly from the “information super high way”. Information, research, entertainment though video or music, shopping and paying bills are all items we want from our time spent online.
As for Flash itself, it has always exhibited masterful ability for adaptation. Right now it is being heavily used in online gaming. The millions of sites incorporating Flash are unlikely to disappear overnight, but they will disappear over time as the world wide web continues to adapt to our needs.
So while the future of flash in website development is fading, it may well carve itself a new alternative path forward.
The opinions in the article are exactly that, opinions.
SMO (Social Media Optimization) – yet another acronym that everyone, especially small businesses need to pay attention to. What this means is that you need to set up at a minimum the following social media outlets for your business:
Websites will need to change direction in 2012 – rather than solely being an info source about your products and services it should become the online hub for everything related to your business and your brand. Users should easily be able to connect to your site and business from where they spend a good part (25%) of their time online; Facebook, Twitter and YouTube just to name a few. Once users get to your website if you’re streaming your tweets to your homepage they’ll know they can return to your site for the most up-to-date information about your business. And we all know repeat visitors are a good thing. With YouTube, upload videos frequently to your channel and add a link back to your website in the video description. Be sure to prominently display your social media property links (logos) on your homepage so that new and returning visitors can reach them easily for the most up to date info on what’s going on with your business.
These are also plusses for SEO. The more content you have spread out on the web associated with your business, the better chance you have of being found more frequently. Updating your blog frequently also gets crawled by search engines helping with SEO and keeping content fresh and informative.
And if you’re thinking, “how am I gonna be able to update all of these entities”? Well, Revive Media Services has the tools in place that allow for:
- Refreshing all of your social media properties with blanket distribution of one single message
- Adding the message to a select group of properties
- Updating one property at a time with unique content
This allows for minimum time spent and maximum output of fresh content over the web, so you can get back to business.
Social Media is extremely valuable in getting your customers to engage with you on the web. By “liking” you, sharing your content on their social media properties and giving them a forum to leave comments they’re interacting with your company/brand and “spreading” the word. And that goes a long way for small business.
If all of this seems overwhelming then Revive Media Services is your social media optimization partner. We’ll evaluate your website; make recommendations on what’s best for your business’ website, talk about a web maintenance plan to get social media integrated and update content, then help with getting you set up on Facebook, Twitter, YouTube and more. Call today and let’s get you optimized for the new year.
If you’re not you should be.
80% of purchases are made within a 15 mile radius of where users live. That’s why having a Google Places page is good for your business, it’s also a must for local SEO. You can optimize your Places page with pictures, video and exact categories applicable to your business. It’s also important to have a consistent listing in other local directories.
Depending on your organic search term and set location businesses with a Places page may appear at the top of regular organic search results. These search results will have the Google Places info in the search results – address, phone number and a link to the Places page with more info and a map. This can result in a distinct advantage for businesses with a Places page.
- 1. Go to google.com in the site bar
- 2. Search: enter “pontoon boat rental” in the search bar (results will be revealed)
- 3. Set your location: choose the city you are seeking services in (preferably the one you live in or the one you’re travelling to)
- 4. Results (see below): You will notice a map icon with the local address and phone number given along with the usual search results. Click on the icon to go to the business Places page. You can also click on the result to go to their website.
In order to ONLY have Places pages displayed in results, click on MORE beneath Shopping in the left bar and then choose PLACES. Results will only reveal websites with Places pages.
A user can also change locations in the left bar by clicking on the current location chosen, typing in a city or zip code and clicking on set.While Google seems to be making changes to “Places” quite frequently it’s a good idea to get on the band-wagon now. It’s yet another way of improving your SEO and getting your business found in search results.Call us today and let Revive Media get you set with a Google Places page for your business. Talk with us about our web maintenance
and SEO packages and let’s get your business noticed fast!
Happy New Year to everyone from Revive Media Services. We’re back and ready to help get your website in shape after the holidays. We’re a full-service web design and video production company in Fort Walton Beach with clients in Destin, Fort Walton, Pensacola, Panama City and other Florida cities. Revive offers website design, maintenance and SEO that will get your website fit for the New Year.
Added to that we have an award winning video production team who’s always up for filming a TV commercial that will get your business noticed at the start of the year. Then we can add the video to your website with one of our web maintenance plans.
Need a complete website overhaul? We can help you with any new website changes. Our designers and content managers are up to the task of giving you the web presence that will get your business rolling in 2012. Call us today! We’re revived and revitalized after the holidays and ready to get started with new website designs and video production projects for current and new clients.
Start the New Year off with an affordable and secure hosting solution. At Revive Media Services we offer website hosting packages starting as low as $8.99/month – WHAT you say? That’s right Revivehost – Revive Media Services website hosting solution gives you free online set-up and instant account activation, daily backups, 24/7 support and lots more.
And while you’re thinking about a better website hosting solution why not update your website with one of our web maintenance plans. We offer plans starting at just $99/mo. which includes basic content and image updates that you provide. Our $399/mo. maintenance plans include imagery and content updates, basic graphic design, content creation – AND – a really fast turnaround to boot! Our content writers and SEO team will collaborate and help with optimizing your site so that you get found on the web.
If you want to update your website at the beginning of 2012 and move it to a better web hosting solution, Revive Media Services can help. Let us become your new web design, maintenance and hosting partner today!
Well, 2011 is closing in on us all and it’s been a good one for Revive. This year we brought in new web design clients. We’re wrapping up an exciting new database project for Affinity Fore Sports that’ll launch next year and our video production team has also had great successes with tv commercials, web promos and other miscellaneous projects. We’ve also made some additions to our team so that all of your web design, web maintenance, SEO and video production work is fully covered.
So that we’re rested and revitalized for the New Year, we will be closed on Monday, January 2nd, reopening on Tuesday, January 3rd. We’re here all week to cover your web design and video production needs and if something should come up over the holiday weekend our 24-hour answering service will be available.
Thank you to all of our friends and clients in Fort Walton Beach, Destin and beyond who helped make this year a success and we look forward to an even stronger 2012!
Happy New Year from the Revive Media team!
A huge part of SEO is keeping up with the latest trends. Following Google’s algorithm changes is key to getting your content served up in top search ranking results. This past year Google launched at least three big changes that affected search ranking results for websites and they’ll be doing it again in 2012. There are steps, however, that you can take to help raise and keep your page rankings near the top.
- Be aware of algorithm updates. Watch Google’s blogs or Inside Search for changes and updates.
- Create a year-over-year Google traffic comparison. Check your analytics between 2010 and 2011 and compare monthly organic searches to see if your site was impacted by algorithm changes. Pay special attention to 1st quarter (Jan – Mar) and October as these are the months when Google most likely releases the changes.
- Get rid of duplicate content on your site. Take inventory and replace with original content or delete it all together.
- Content is king. Create high quality content which indicates to users know that you are an authority on the subject matter. Original and frequently updated content can help boost your search rankings.
- Work on improving usability and site engagement. You want people to visit your website, stay there and become returning visitors. Update content on a website with new copy and imagery on a regular basis, give users the ability to share content and link to content that engages them.
If this seems a bit confusing or you just don’t have the time to continually monitor and update your website, give us a call. Our SEO and web maintenance teams are here to audit your website, make recommendations and then make the necessary changes to your website that can help keep you at the top in search ranking results.
Google recently launched Google+ Pages for businesses. This now allows business entities, large and small, to join Google’s social network and promote themselves to consumers just like they do on Facebook Fan Pages. With somewhere between 30 and 40 million users, it’s another way for you to interact with your customers. Google+ Pages are taking Google+ to next level by connecting businesses, brands, products and companies with their customers and followers.
What’s that +1 in search engine results and AdWords?
When your website shows up in search engine results or ads and a user clicks on the +1 button, your website receives a recommendation resulting ultimately in higher rankings on search engines. If they share with Circles in Google+ better qualified traffic is generated to your website.
Will adding +1 on my website do anything for me?
Adding the +1 to your website increases your business’ visibility on Google+. When a user ‘s your website it mimics a Facebook Like and is automatically published on Google+ and increases the backlinks on your site.
With the addition of +1, updating and adding new content to your website and web pages appears to get them more quickly indexed by Google. This can result in an increase in visibility across a range of keywords that have been recently added.
Advantages of getting on the Google+ bandwagon – creating a Google+ Business Page
Though Google+’s reach is not quite that of Facebook, yet, the numbers are growing quickly. Researchers know that being one of the first to jump on the bandwagon does have some risks, however the advantages can outweigh those risks more times than not.
- Integration with Google services and the network – Search, Documents and YouTube are big ones.
- Direct Connect search: Searching + (your business name)in Google will take users directly to your business’ +page where users can then +1 (in Facebook terms that’s “like”) – the more +1’s the better, you can also share the page and add it to your circles.
- Search Engine Rankings results could be improved dramatically – Using keywords in your own posts could help boost interest in your + Business Page, too, if someone is searching for industry-specific information within Google+.
If you’re interested in improving SEO and search engine rankings, give us a call and we’ll see what we can do to increase your business’ visibility on the web.
Believe it or not recent studies reveal that almost 50% of small businesses throughout the United States still don’t have a website. Why? Well, here are 4 common reasons:
- Don’t know where to start
- Impression that websites are expensive to design and maintain
- No time to keep content up to date – website maintenance
- Reliance on traditional mediums – yellowpages
These days the internet has proven to be the cheapest way to reach customers and potential clients versus all other media channels. The major search engines now cater to the small businesses, especially when users perform local searches. Your website can be highlighted geographically, raising awareness and prominence in the area where you most want to promote yourself.
Small businesses struggling in today’s economy can definitely benefit from creating a website and we are here to help. We make it simple and seamless for you so you can relax and get on with your business.
Our experienced web design team can walk you through each and every step to get your business on the web in no time. Our affordable website design packages come in all shapes and sizes to meet your business needs with respect to web design, website maintenance and ecommerce. Our SEO (search engine optimization) best practices will be applied to your website to facilitate discovery of your website on Google, Bing, MSN and Yahoo!
Things to consider
- Domain Name Registration
- Web Design – look and feel
- Content Creation – images, video and copy
- Website Maintenance – content updates, image updates
- SEO – getting your website found through keywords, keyword density and organic search keyword density
- SEM – pay-per-click, site submission, social media marketing (Facebook, Twitter, YouTube), blogs
- Website Analytics – tools to monitor your site traffic and site performance
- Ecommerce solutions
As a full service web design and video production company, we are able to help you through what could be construed as a daunting task. We will handle domain name registration, hosting solutions, website design (templates web designs or custom web design), website maintenance, SEO, SEM and web analytics reports. We’re located in Ft. Walton Beach, Florida and serve local companies in Destin, Ft. Walton, Pensacola and Panama City.
If you’re a small business and don’t yet have a website – for whatever reason – contact us, we’ll get your website live and increase your exposure in your business community.
Ever wondered how many people are using search engines to find things on the internet? Well, an extended study by Comscore demonstrates the radical growth in monthly search engine searches by all search engines on the web. Take a look at the graph below and see not only how massive of an amount of people use search engines monthly but how quickly it is growing:
These numbers beg the question, is your business being found on the web? Are you taking advantage of this massive potential client-base? If you aren’t sure or have no web presence than get with the program and get hooked up with some people that can help you help you business now and in the long run.