SEO Strategy: The Importance of Business Listings Online

There are many factors that go into moving your business website up in the local search results. One vital strategy to move up in online rankings is having your business listing claimed accurately in the search engines, social media, and referral sites such as Yellow Pages or TripAdvisor.

Below are a few steps that can be taken for verifying your online presence:

Enter Complete Information. Correct data will help match online searches appropriately. Accurate information will bring you the right customers that are within your proximity.

Location Verification and Updated Business Hours. Customers that search for your products and services will be more confident in your business if they see that the location is verified with constantly updated business hours.

Customer Reviews. Managing and responding to reviews from your customers help Google recognize the validity of your business to the online community.

Add Photos of Location and Products. When you go to a restaurant, you are more likely to order that meal from the menu with the photo because you see what it looks like. Similarly, photos of the location will help your customers choose your business over the others. This is especially helpful if your business is in a location unfamiliar to a potential customer.

One last reminder: Be consistent! Consistency with your business information in other websites will help you significantly whether is it for Google, Yelp, Bing, Facebook, or TripAdvisor. An updated business listings in online directories will also diversify your website traffic.

When you sign up for an SEO plan with Revive Media Services, updating business information in directories is one of the first tasks completed.

Contact the best SEO specialists in the Emerald Coast for any questions or more information!

Do I need a Website even though I have a Facebook page?

Social media has grown to attract billions of users around the world. It is one of the top activities on the web. And now that social platforms such as Facebook and Instagram have implemented “business pages,” business owners have begun to wonder whether they really need a website.

Reaching Users through a Website and Facebook

Let us explore this topic more in depth. In the previous blog post we dove in further into how social media can help enhance your brand awareness and help reach new customers. But a Facebook page does have some limitations. While it is a great place to promote your business and interact with customers or even prospective customers, it is still a third party company. You must follow Facebook’s terms of service. You can add your logo and make minor changes but you are still at the mercy of Facebook’s “look”. A dedicated website offers your business the brand experience you want to convey. A website is owned by you and can be designed in a way that matches your branding goals and colors.

Another aspect that should be noted is user interaction on Facebook. If users begin to lose interest in your posts, Facebook will begin to remove your posts out of previously- engaged customer’s News Feed. This forces business owners to look for alternatives to increase the lost traffic such as promoting posts or advertising. This type of Facebook advertising engages new users but costs you more money.

facebook

A business website also has Google and other search engines on its side. While a Facebook page can be found through a search engine, it doesn’t offer the same SEO options that a website could present. A website enables you to tailor your content to specific keywords and keyword phrases that potential customers are searching for. A Facebook page doesn’t give this type of flexibility in search engines. Having your website appear highly ranked in online search results is a critical component of attaining new business. This strategy is referred to as Search Engine Optimization or SEO and is what we know best here at Revive Media Services.

Our Final Thoughts

To sum things up, the question remains should you have a Facebook page for your small business? Of course! It’s free and it doesn’t take much effort to maintain. But to get the proper brand exposure and create a strong digital presence for your business, a website isn’t just an option, but rather a necessity.

Category: SEO, Social Media
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Common SEO Terms and Examples

Are you searching for or working with a company that provides search engine optimization (SEO) services? If yes, then you may be a bit unfamiliar to the terms and lingo used in the SEO industry. Not to fear! Check out this quick guide on common SEO terms and bookmark this page. We will update this information frequently to keep you informed on all of the most common terms and guidelines.

commons terms used in SEO

Tip: If you are using a PC, press Ctrl + F or F3 on your keyboard and type in the term you are looking for to find it more easily. If you are using a Mac, press Control + F.

SEO- Search Engine Optimization

Generally, the process of optimizing a website and website files to increase the organic ranking of your website on search engine results.

Organic Rankings

These are the rankings provided by search engines that are based on keywords that are typed into the search box. These are not paid for and the rankings are up to the discretion of the search engine.

organic search result example

Keyword

Keyword(s) are crucial elements to successful SEO. An effective SEO team will research keywords that are frequently searched and relevant to your website/industry and then optimize your website for these terms. This way, when a person types this keyword into the search bar, your website will have an increased chance of coming up in one of the top search engine results. The difficulty of getting a website to the front page of search engines will depend on the competition of that keyword and also the competition within the industry. For example, if your business is a casino in Las Vegas and you would like to appear in the top search results for the keyword phrase “Las Vegas Casino,” it may take more time and effort given the high competition for that keyword and the large amount of people searching that keyword phrase every day.

Anchor Text

This term refers to any text on a page that is hyperlinked. The text should be relevant to what the next page will discuss. You can also add keywords here to help with the internal linking of your website. It is also a great way to further address website user’s questions and help them to find the information they are searching for.

this is an example of anchor text

Title Tags

Title tags are the piece of information that show as the main title element on your page or in the tabs of the browser, as you can see below. These title tags help users and search engines tell what your pages are about and determine the relevancy of your page to what the search engine user is looking for.

this is the Title Tag

Meta Description

The meta description is an html element that describes what your page will be about. It is the area of the listing that will help search engines and internet users decide if the page will be relevant to what they are searching for. This is another area you will want to optimize for your keywords. Check out our video, “What Makes an Organic Search Result Effective?” for more information on how to create a great search listing.

Sitemap

A sitemap is a table of contents, so to speak, for search engines to organize your pages. This is important because search engines like Google, Bing and Yahoo! will index individual pages (not just an entire website). This is great news because it increases the chances of your website showing up for relevant keyword searches. Did you know, your website can also have video and image sitemaps in addition to the web page sitemap?

Indexing

Indexing websites is basically the search engines way of creating a database of information taken from all of the websites across the internet. The search engines are constantly “crawling” websites to gather new and updated website pages and content. This way, when a person types a keyword or keyword phrase into the search engines, they can quickly decide which websites are going to best meet the searcher’s needs and offer the best results in an instant.
One cool thing you might notice is this piece of information in Google’s search engine results:

there are a lot of search results

This is showing you how many pages on the website had a relevant result to the keyword and that Google offered all of this information to you in just 0.70 seconds. Pretty Amazing!

Bounce Rate

This is the rate at which people enter your website but then leave immediately before navigating to an additional page. One reason you want your SEO specialist to keep an eye on this number is because if people are entering the page and then leaving immediately (that is, not clicking on any of the available anchor text or call-to-actions) then the content on the page may need to be updated to better meet the needs of the website visitor. However, if you answer all of the visitor’s questions on this page and the main call- to- action is completed then it may be okay that people are leaving the website. Your SEO specialist should be able to track this data for you and work with your business to increase conversions on your website.

These are just a few of the SEO terms you may hear your SEO specialist using on a regular basis. If there are other terms you would like us to add or if you want to know more about this list, don’t hesitate to contact your SEO specialist at Revive Media Services today. We are always here to help educate our clients.

Category: SEO
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Copyright Infringement in the Age of the Internet

The Internet has made it easy to blur the lines of copyright infringement. As easy as it may seem to copy or download off the Internet, anything you see has the potential of being protected under copyright laws. Works are no longer required to be registered or have a copyright notice. Taking something off the Internet and then posting it, is considered the same as publishing or distributing under the law.

What is required for a work to be protected by copyright?

1. Fixed in a tangible medium
2. Original
3. Creative

Copyright begins the instant your work is produced in a tangible medium. The creator of the product is the only one that can:
-Make copies, distribute or publish the work
-Make changes or revisions
-Perform or display the work in public

Avoiding Potential Issues

As you begin creating or updating your website there are a few things to keep in mind. This is particularly true when it comes to images. It is very easy to do a simple Google search for any image you can possibly need, download the image and add it to your website. Next thing you know you find yourself opening a cease and desist letter. A cease and desist letter may include a request of royalties for the use of the photo or a request to delete the image all together. It is important to remember that “not knowing” is not an excuse and will not save you from possible fines. If you continue use of the image after a letter has been received this may lead to an increase in fines.

You can avoid any issues by:
-Following up with your web maintenance company. Make sure that you approve all content and images before posting on your website.
-If images that you did not provide were added to the website, ask for proof of license.
-Use royalty-free images that can be purchased online and reused without paying again.
-Get written permission if using trademarks or symbols on your website.
-Certain images purchased from online libraries may have certain limitations such as length of time it can be used.
-Always read the fine print, even if it says “free” it may not be really free.

Still have questions? Contact our SEO Specialists at Revive Media Services today.

Your Business Needs Digital Marketing

The marketplace is online more than ever today. Whether your business provides services, offers great products or shares valuable information, people are searching online for your business. If you have a business and do not have a website, you could be missing out on a huge percentage of potential customers and followers. According to a study by RetailingToday, nearly 81% of customers research online before buying a product (check out this sweet infographic by Kimberlee Morrison to learn more).  With the rise in digital marketing platforms, it is becoming easier and easier to position your brand and services right where they need to be, when they need to be there.
 

What Digital Marketing Could be Doing for Your Business

Digital marketing is a way to position your products and services so that they show up in just the right place at just the right time. There are many different digital marketing platforms available. Today, we will offer a few recommendations on some of our SEO Specialist’s favorite digital marketing platforms including customer-focused content, social media and Google display advertising
 

Customer-Focused Content Helps People Find Info They Actually Need

There are plenty of things online today that you could probably care less about. But what is it about that content you read that incites action? Makes you want to move? Make a decision or even purchase a product? In today’s advertising and marketing environment emotion is a huge motivator. The same can be true for the content that you put on your website. Whether you are wanting to sell your new products, educate people on your quality of service or even just inform readers through your blog, website content can be one of the most important tools in your digital marketing strategy. As stated in a post from the Digital Marketing Institute, you should work to, “ignite a fire so strong that they feel compelled to act, to read on, to sit up, to fall over – to feel something, to do something…” With proper content writing you can increase conversions and help readers connect with your products, services and more.

consumer focused content writing

Social Media and Keeping your Brand Relevant

Social media outlets such as Twitter, Facebook, Pinterest and Snapchat can also help online users learn more about your company’s “personality” and culture. Social media is a great way to promote your brand or products as most of these platforms offer advertising opportunities. Our team here at Revive Media Services loves using facebook as we have found a lot of people who have “liked” our page enjoy learning about our new blog posts from our facebook feed.

Social media is also all about “right now.” Think about it, live videos through Snapchat, the option to stream live on facebook, the list goes on and on! The more you post on social media, the more opportunities your customers or followers will have to share your content. Not to mention, social shares of your content can have a positive impact on your website’s search engine optimization (SEO) and organic rankings. In the image below you can see an example of how easy it is to help people share your content!

social media sharing section

Help your customers stay up-to-date with what is happening right now in your business by keeping them informed through your social media platforms. What a great place to share information and highlight what your business have to offer.

 

Google Advertising Can Put Your Brand in Front of (Nearly) Everybody

Google advertising can be a great way to “dip your toe” into digital marketing. It is a great platform to test the effectiveness of your website’s landing pages and also create a tangible return on your investment. Based on research conducted by our team, when looking at our SEO clients’ website analytics, nearly 82% of visitors came from the Google search engine. This alone shows the magnitude of users you could potentially reach by advertising on Google’s search engine. With Google Adwords there are what seem to be limitless options on creating, targeting, evaluating and tracking your ads. Our team manages text and banner ads for some clients both of which can be very successful. One point we like to emphasize to our clients is the return on investment. If you are spending $1500/month on your Adwords campaigns and at the end of the month have only made four conversions, this can seem discouraging. However, if one conversion brings your business roughly $500 (for example, if you’re a lawyer), then four conversions could result in a $500 profit. Also, if you have a team managing your ads then you should see certain improvements each month to the overall performance.
 

Getting Started with Your Digital Marketing

These are a few of the digital marketing platforms our team would recommend if you’re just getting started. There are many elements and opportunities available in digital marketing to help your business reach nearly any person with your message. A website is the first thing you will need; after your website is set up and a solid foundation for SEO has been created you are ready to get started with your digital marketing plan!
 

Category: SEO, Services, Social Media
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Google’s newest algorithm update: Penguin 4.0

Do you ever wonder how an SEO specialist decides what to work on for your website in the task of bringing your website to the top of the search engine rankings? Well, here is a little piece of information you may find useful in answering this question.

How do search engines even work?

Search engines generally work off of an intricate algorithm that is constantly updating and changing to bring the best of the best websites to online searchers. There are elements that search engines search more to decide which website will be the most relevant and provide the best information for the search query entered into the search box. Now, maybe you didn’t know this, but there are good and bad ways someone can “optimize” a website. Did you know Google will punish your website for using techniques that are considered “black hat”? These techniques are generally spammy and misleading to users. These techniques do not have your potential visitors or the longevity of your website in mind (make sure your SEO firm is not using these on your website). The other elements Google searches for are known as “white hat” techniques (these are the ones your SEO firm should be bragging about specializing in!) which make up elements such as fresh and engaging content, keyword placement, link building, on-site navigation and more!

So, how does Google decide how the “white hat” elements on your page stack up against the competition? Well, they use their (mostly secret) algorithms to determine which elements will have an impact, and to what extent, on your website’s rankings. There are over 200 ranking factors that Google’s algorithms take into consideration when ranking websites (here’s a great article about some of these areas of focus).

In this article I am going to briefly talk about the newest Google algorithm change which took place on September 23, 2016.

A little bit of Penguin history

Way back in 2012, Google rolled out an algorithm update known as Penguin. In an effort not to bore you to death, I will keep it short by saying this algorithm change was basically an update to find all websites using the “black hat” techniques we talked about earlier. This algorithm was mainly targeting illegitimate link building and caused a lot of website to lose their rankings. So, why does Google care about this? Well, it’s because they care about the online searcher as well as the online searcher’s intent. If you are searching for the best Thai cuisine in town and a burger joint keeps showing up as #1 because he has manipulated the search engines, then you wouldn’t be very happy when you click on his link because you were searching for Thai food. Google cares about your happiness! So with this update, that burger joint would have been spotted as a phony and the all-time best Thai restaurant in town can now (legitimately) rise to the top.

Penguin today

Fast forward to good ole’ 2016 and we have a new and improved version of Penguin. Here is what it basically does now:
Penguin now works in real-time. This portion of Google’s algorithm used to periodically refresh websites affected by Penguin, so while Google may notice as a whole that you removed spammy techniques from your website, Penguin may have taken a lot longer to recognize this. With the update, Penguin will now notice your improvements around the same time as Google re-crawls/re-indexes your website.
Penguin also now looks at spam and adjusts the ranking based on “spam signals.” This means they won’t necessarily penalize the entire site’s rankings.

Penguin Update


If you want to learn more about the newest algorithm update then check out this article from Google’s Webmaster Central Blog. If you’re ready to get your website “search engine approved” and begin rising to the top, contact one of the awesome SEO specialists on our team. We’d love to chat more!

Until next time.

Category: SEO, Web Media Services
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The Difference between a Domain Name and Hosting

When setting up a new website, it is common to get confused between domain name registration and web hosting. However, it is very important to understand the differences between the two when creating a new website.

What is a Domain Name?

screen-shot-2016-10-19-at-1-59-34-pm
When registering a domain name, it gives the registrant sole ownership and rights to the name of the site that is chosen. This will look in the form of “www.mywebsite.com”. Domain names usually range from $10.00 to $50.00 per year depending on the extension such as .com or org. Once purchased, no one else can have that same domain name.

On the other hand, just because a domain has been chosen and registered, it does not mean that a website is now present on the Internet. To properly place and operate a website, a domain name AND a properly configured web server, otherwise known as hosting is needed.

What is Web Hosting?

Once the website has been created, all of its files will have to be stored somewhere. That “somewhere” is  a web server operated by a hosting company.  Think of it as a big computer that stores a lot of data files. In this case, it stores all the files for a website. In order for your website to appear on the internet, the files need to be uploaded to this server. These can be “hosted” at a hosting company like Host Gator. Hosting is billed monthly or for the year and can range from $3.00 to $50.00 a month or more.

Now you Know

Domain names can be purchased anywhere and sometimes it is very convenient to purchase them thru the same provider you choose for hosting. However, if a domain name is purchased at one company and you decide to host with another, then the domain registrar will need to be notified so that the DNS records can be modified. The DNS records tells the domain registrar where your website is being hosted.

server

The whole domain name and hosting may seem daunting but it is simple once it is more thoroughly understood and have had a chance to experience it first hand. Luckily, if you keep all your website information up to date, you won’t have to deal with any website domain or hosting changes for a long time. But be advised that domains and hosting can both expire. For more information on this topic, visit our blog post about domain expiration tips.

As a reminder, we also offer hosting on our servers at an affordable price. For more information, please contact us today to get started!

The Importance of Reviews for SEO


With user trends pointing more towards the truth that consumers turn to the Internet when making purchasing decisions, it only raises the importance of online reviews. When people search for your business, they are also able to see your business’s reputation through reviews.
 

What are the benefits?

The content of these reviews is just as significant to consumers as it is to search engines. Customers can get a good idea of the success of your company. Search engines can also evaluate the positive and negative reviews of your business and rank your business accordingly in search results. Here are a few things to remember when it comes to online reviews:

importance of reviews for seo

1. Good reviews equal higher rankings– Yes you heard that right. A lot of good reviews can actually increase your local rankings in search engines. At the moment, Google displays top three local businesses in Google places when you type in a search query and a determining factor in this is, you guessed it, customer reviews.
2. Get more clicks – Google and other search engines like to see a sufficient amount of reviews. This information also gives users a more truthful perspective of your business. Furthermore, if a listing has great reviews, a person is more enticed to click on it.
3. Beat out the competition – Your competitors have likely also figured out the importance of customer reviews. If you have better reviews than your competitors, customers are more likely to work with you versus the competitor. In a sense, good reviews are like a credibility score that helps potential customers know that your business is the better choice.

With all this information, do you get the sudden feeling that your reviews could use some work or maybe you need to generate more reviews?

Did you know that for Google to show the review stars next to your listing, you must have at least four reviews? These are important because they not only encourage users to click on your listing but they also improve your rankings. Here are our tips when it comes to asking customers for reviews:

• You can always add a landing page to your website and have customers go there and place reviews.
Use social channels like Facebook and Twitter to ask for reviews. But don’t overdue it and stop being social on your social platform.
Email your customers with links to your online review profiles, such as Google +. This makes it easy for customers to review your business.
Ask your customers while you have them at your business. This could be accomplished by handing them your business card with information on how to review. You can also place review information on receipts and remind them as they leave. Or simply ask them as they are paying their bill.

Reviews aren’t something you could gain overnight. Good reviews begin with you and your business. As a business owner, you have to concentrate on implementing the best customer service so that customers are genuinely inclined to leave a review. Now that you have a better understanding about online reviews, get started on your own plan to improve your online reputation. For more information on local SEO, visit our blog. Or if you are ready to get started on search engine optimization for your website, contact us today and find out how we could help you grow your business today!

Category: SEO, Services
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What Does an SEO Specialist Do?

Working in the SEO field is no easy task. Perhaps you may have wondered what an SEO Specialist does. Consider the following elements to better understand what exactly an SEO Specialist’s day consists of.

Taking on a New Client: Opening Process

seo company

Every client and every website is different. When taking on a new client we begin with an initial evaluation of your website. We examine where your website rankings are to get a better understanding of what we need to do as SEO specialists to improve those rankings. We also review your past performance on Google Analytics and view trends and opportunities for your website. While doing your website audit we also take a look at your overall design and take note of anything that may be broken or need attention. We consider what the best approach is, whether that be an easy fix or a complete website redesign. We analyze your content and look at your page speed, mobile-responsiveness, heading tags, and image alt tags. We even research your competitors to get a better feel of your business industry.

Next Steps: Crucial First Months

Once we have reviewed your website, the next step is our plan of attack. What will we do as an SEO company to increase your business through search engines? If you’re on our $399 plan or above, we create a new, fresh piece of content for you on a monthly basis. If you are on the $100 a month plan we will post the content you send to us to your website. Content is a great way of keeping your website up to date and efficient. We do keyword research to identify what keywords to target for your website’s pages. We build links within pages to get a better site structure. Lastly, as SEO specialists we analyze the results of everything we do and adjust our efforts accordingly for the next month.

seo specialist

Tracking your Progress: Learn by Doing

A lot of the day-to-day work we do as an SEO firm requires extensive research and constantly staying informed on current trends and changes in the SEO community. After thorough research, good SEO’s put theories to practice. We carefully monitor and track what works and what doesn’t for future reference. SEO’s understand that search engines frequently make changes to their algorithms, so what may work now may not be as effective in a few months. A lot of SEO work is about experimenting and figuring out what gets real results. Our goal is always to bring your business more customers. If you’d like to learn more about SEO or are ready to get started, give us a call today and speak to one of our SEO specialists for more information.

Category: SEO, Services
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Top Ranking in Google by Tomorrow

Confused about how SEO works? First, let us shed some light on common misconceptions within the SEO community. The first and probably most misunderstood topic is that you can get your website on the first page of Google by tomorrow. Furthermore, once you are visible on the first page, your website will stay there and you no longer need an SEO strategy. All of these are untrue.

What can good SEO do for your website?

Getting to the first page of Google organically will take time. What we mean by organically is that your website will be listed in search results based on how relevant it is to what the user is looking for. Keep in mind that organic listings are different from Google Ads. Google Ads cost money and essentially, they place your website as an advertisement in the paid ads section. On the contrary, organic listings are the Holy Grail to good SEO. Organic listings get more than double the clicks that a paid ad would get at no extra cost to you. Top organic listings is what we strive for all our clients.

Getting your website to rank high organically doesn’t happen quickly. Typically, we estimate 3 months to see real results on your website. Results are achieved by careful understanding of the factors that Google uses when ranking your website. So what does Google look for? Inbound links, compelling content, url structure, and outbound links are all within the ranking factors. Here at Revive, we use the best SEO practices to get your website better rankings. We try to touch every aspect that Google looks for and update your website accordingly. Keep in mind that it could take time before Google notices changes. We try to educate our clients as best we can on the reality of SEO and how it works. Search engines like Google are constantly changing their ranking factors. As SEO specialists, we constantly stay as informed as possible on any changes to help our customers improve rankings and more importantly – to help grow their business. If you have any further questions, don’t hesitate to contact us.

seo for google
Category: SEO, Services, Website Maintenance
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