I have been involved with Adobe Flash for over a decade. At one point about 7 years ago everything I built for the web was in Flash. In this time I’ve watched Flash shape change in its entirety from a simple animation tool for designers (Flash 2), to a robust programming language for developers (Flash CS3 and later versions). All the while it managed to maintain all previous facets of itself. It was everything to everyone and the thing to have a website that was made out of Flash.
However by the end of 2008 Flash Player could be found on about 99% of PCs Worldwide per statistics from Adobe. If you had a cool Flash site, most people could see it. Hip and slick flash websites were all the rage and developers were flocking towards the Flash environment.
Flash CS4 launched that year and incorporated a new and more robust Media Encoder, which meant that most formats of video could now be streamed though Flash too (So AVI, DV, MPG, MOV files could all now be turned into FLV flash video). This made Flash video the premiere and most widely used movie playing software on the web.
Adobe had also in 2006 launched the new, super sleek version of its programming language, Action Script 3.0. This object orientated programming language was something Flash programmers and developers had been needing for years. So now Flash could also be used to program fabulously funky, fully functioning shopping carts .
Flash had done it again, it had morphed to become what was dreamed of it.
So why are we now starting to seeing the death of Flash on the web?
There are 2 major contributing factors:
1.The SEO drawbacks have never been overcome. As the output of Flash is a movie, its very difficult for search robots (such as googlebot) to accurately read and distinguish flash content online. It is true the method of deep linking using swf address has somewhat helped in this area; but the fact remains that all other things being equal, a code based site will out-perform a flash site in search results.
2.The rise of the mobile devices. The refusal of the Apple organization to support Flash on its devices has been much discussed, and the fundamental reasons are well understood. See Steve Jobs’ 2010 article on the topic. However the underlying truth is that Flash excelled in the era of the PC and the mouse. It is far less ideal for use on mobile devices in terms of resources and interactivity with touch screen as opposed to mouse. This is true despite Android’s recent Flash support initiatives.
And I for one am not going to sit back and wait on the day when Apple will ever support Flash Player on its devices.
I my self have noticed a drastic drop in demand for flash websites or apps recently. In this case we judge its only a matter of time before the general public accepts the realities as our community sees them.
Indeed it would appear to this me at least that Adobe, with the release of Edge for HTML5 authoring, is reaching similar conclusions. I can just hope that Edge will evolve as beautifully as Flash did or better.
RIP Flash websites, I’ll miss you.
So what will replace Flash use on websites and how will this change the Web?
There is very little doubt that a large proportion of web interactivity in the near future will be driven through HTML5. Audio and video files for example can now be easily implemented through the language by simple tags.
The great open source language PHP will continue to feature heavily in dynamic web development initiatives. As for established open source content management frameworks, WordPress looks set to continue in its meteoric usage rise.
We expect to see a lot more 3D file integration in websites soon. The intelligently applied use of After Effects and Cinema 4D will bring a very fresh look to websites. As downstream bandwidth rates rise exponentially the barriers to running 3D applications will disappear.
But none of the above can do great animated interactivity as brilliantly as Flash.
Therefore there is nothing to totally replace Flash, but there are enough other cleaner elements out there that maybe this doesn’t matter anymore. We have all gotten over our amazement that the web exists at all, and we no longer need to watch a slick interactive flash animation to bedazzle ourselves. Now we primarily want information quickly from the “information super high way”. Information, research, entertainment though video or music, shopping and paying bills are all items we want from our time spent online.
As for Flash itself, it has always exhibited masterful ability for adaptation. Right now it is being heavily used in online gaming. The millions of sites incorporating Flash are unlikely to disappear overnight, but they will disappear over time as the world wide web continues to adapt to our needs.
So while the future of flash in website development is fading, it may well carve itself a new alternative path forward.
The opinions in the article are exactly that, opinions.
Obviously, someone’s confused. One of our “extras” cast for a video production shoot we’re doing for our client Robert Half International got a little confused and thought he was being cast for a comedy version of “Star Wars” – as R2D2’s mixed up nephew.
We’re shooting five (count ’em 5) tv commercials this week in 9 different locations, wrapping on Friday 11/18. The commercials will be broadcast nationally and on the web starting sometime around the beginning of the year.
We’ve enlisted a very talented crew from our video production department to execute the task as well as local talent from Destin and Ft. Walton. We also joined up with local artist Chasen Grieshop to design our “monster” costume for one of the commercials. (oh, you say, that’s what that is…)
With three more long days to go…we’ll be posting more pictures on Facebook to keep you in the loop.
If your company has the need for a web video, promo or commercial our video production team is here to collaborate on your next video endeavor.
In case you’re wondering about other video projects that Revive Media’s video production team has worked on…check out YouTube. Here you’ll get a look at the variety of work that Revive Media has been involved with. From TV commercials to equipment testing…some of which you won’t see on our site.
If you’re interested in speaking with us about your video needs, whether it’s a piece for the web, promo or documentary – we’re here to brainstorm and work with you.
Give us a call at 850.362.0001
Revive Media Services has the inside scoop! Brandon Pence, our award-winning digital artist and web designer’s artwork has been selected for the cover page of the 2012-2014 Comprehension Prevention Plan. The State of Florida held a contest, requesting submissions from artists throughout the country to submit their original artwork and Revive Media Services’ Brandon Pence stole the show!
Want a website design created by an award-winning artist? Give us a call today! (850) 362-0001.
Ahoy, you be wantin’ somethin’ pretty t’ look at? Arr, well look no further! The Annual Billy Bowlegs Pirate Festi’al website is online and ready for your viewin’ pleasure.
We at Revive had an absolute blast designing the new Billy Bowlegs Pirate Festival website! Working closely with the Fort Walton Beach Chamber, the spirit of this annual festival helped us create a fun and interactive website design that everyone will enjoy. Make sure to come out to the Fort Walton Beach landing June 2 – 6, 2011 to take part in the festivities. The Revive web development team will be donning our bandanas and eye-patches just for the occasion, so we hope to see all you landlubbers there!
For more information about Leah Richardson, visit www.leahrichardson.com
Join us for this special presentation featuring professional interior designer Leah Richardson. Leah finds her inspiration in the beauty of the natural world and the Word of the Lord. In this 1/2-day workshop, Leah shares her thoughts on how we can create a home that honors God.
— Don Jordan, Founder, The Sandhandle Workshops
A special message from Leah…
Several years ago, the Lord put a creative comparison in my heart regarding the interior design work I do in the natural realm, and the interior design work He does in the spiritual realm…so I began to write. The comparisons the Holy Spirit gave me are quite amazing, and the opportunity to share my two passions, interior design and the Word of God, makes my heart leap with joy. For years I asked the Lord to create a beautiful dwelling place in my heart for Him. For years I asked Him to use me and let my life be a blessing to Him and to others. My heart overflows with thanksgiving at the thought of being used as a vessel to share my heart and my faith in this creative way.
In each chapter of Interior Wisdom, I share the ways my spiritual walk influences my design work, offering beloved Bible verses, personal prayers and creative writings from my journals.
I walk the reader through every stage of the design process; from deciding it’s time for a change and necessary prep work, through developing the design to finishing details. I offer tips and ideas of how to create your own personal style, along with specific information on design principles such as balance, rhythm, color and the importance of focal points. I’ve included a chapter on practicing hospitality, understanding that it is to be a blessing and not a chore.
I believe God is huge and wildly creative. So I pray that as we journey through life, God will beautify our homes and enlarge our hearts with interior wisdom, so both will never ever be the same.
By wisdom a house is built, and through understanding it is established; through knowledge its rooms are filled with rare and beautiful treasures. Proverbs 24:3-4
Enjoy all your blessings! Leah
Interior Wisdom: Designing Your Home and Heart for The Lord
Leah Richard, Professional Interior Designer
Host: Don Jordan, Founder, The Sandhandle Workshops
Saturday, November 6, 2010, 9:00am-11:30am
The Sandhandle Workshops, 1976 Lewis Turner Boulevard, Fort Walton Beach, FL 32547
850.502.0426, or firstname.lastname@example.org
I hope you can join us.
That’s right! Our digital artist and web developer Brandon Pence won the Northwest Florida Arts Association’s Lyrically Inspired Art Contest this past weekend! Learn more by going to the NWFLAA web site here.
That’s right, the web developer, designer, and coder you all know as Brandon Pence recently officially announced the date for his first solo exhibit “…and all that could have been…” We are excited and proud of Brandon and all look forward to seeing the exhibit. We hope to see you there! Below is the official press release for the exhibit:
Local artist, Brandon Pence, announces his solo art exhibit entitled, “…and all that could have been…”. The exhibit will be held at Full Circle Gallery in Fort Walton Beach, FL. from October 29th to November 21st, 2010. There will be an opening reception on October 29th from 6:00pm-9:00pm, with the artist talk at 7:30pm. He will discuss the developed graphic design skills and his experimenting with three-dimensional mediums. Pence hopes to create an experience to get people thinking and questioning.
“I’m very excited about this opportunity. I am pushing myself as an artist to create pieces outside of my comfort zone for this exhibit,” says Pence. “This is a collection of never before seen work made exclusively for this exhibit as well as a physical manifestation of my evolution as an artist.”
This is Pence’s first foray into sculpture and three-dimensional art as a whole. He will be constructing a life-size wooden cross and incorporating a female form comprised entirely of broken glass, crucified to it. Although this may be a sensitive subject to some people, the cross symbolizes a specific meaning to the artist as he hopes to open the minds of his viewers. Pence says, “I want people to think. This exhibit isn’t meant to offend; it’s meant to invoke thought.”
The 25 year old self-taught digital artist has attracted a niche following for his graphically enhanced photographic narratives. He captures portraits in a unique and intense way, posing his subjects against light and dark color contrasts. The eclectic, passionate tones of Pence? art clearly reflect his musical inspirations such as David Bowie, Johnny Rotten and Sascha Konietzko, as well as European artist Neil Duerden.
Today it was reported by gadget-giant Gizmodo.com that the new, unreleased iPhone 4G was, “found lost in a bar in Redwood City, camouflaged to look like an iPhone 3GS. We got it. We disassembled it. It’s the real thing, and here are all the details.” Convenient. Could it have been stolen? Of course. Could it have been “lost” by the Apple employee? You bet. Or, was this “accident” a brilliant marketing scheme by the highly talented Apple marketing team? What!?
One begins to wonder what a company with such high accolades over the past decade for the groundbreaking products it’s released how it will keep up with it’s own momentum. Well, nothing like a little grass-roots marketing ploy that ignites the kindling under those die-hard Apple fans and “fan-to-be’s”. It’s exciting enough when they release the news of a new product at their Annual Meeting, how much more exciting when a new product is “released” by being unveiled unintentionally by a one of the top tech news sites in the world. Ha!
Maybe we are looking into it a bit too much but we love creative marketing and the idea of this instance being an intentional ploy by our friends at Apple just makes us giddy. If you are looking for creative ways to get more business in the Fort Walton Beach, Destin, Navarre, Gulf Breeze, Pensacola, and surrounding Northwest Florida area then give us a call today, we have a “ploy” of our own to show you! Okay, maybe not quite as crazy…but we’ll help bring you new business.
That’s right! It’s here! Tomorrow, April 10th 11th, 2010 the NWFLAA is hosting their first art festival at Uptown Station in Fort Walton Beach. The Festival will consist of the works of local Destin, Pensacola, and Fort Walton Beach artists using still film and digital photography, paintings, sculpture work, and more.
Our very own Brandon Pence will be making an appearance for the Revive Media Services team! Hope to see you all there!