SEO Strategy: The Importance of Business Listings Online

There are many factors that go into moving your business website up in the local search results. One vital strategy to move up in online rankings is having your business listing claimed accurately in the search engines, social media, and referral sites such as Yellow Pages or TripAdvisor.

Below are a few steps that can be taken for verifying your online presence:

Enter Complete Information. Correct data will help match online searches appropriately. Accurate information will bring you the right customers that are within your proximity.

Location Verification and Updated Business Hours. Customers that search for your products and services will be more confident in your business if they see that the location is verified with constantly updated business hours.

Customer Reviews. Managing and responding to reviews from your customers help Google recognize the validity of your business to the online community.

Add Photos of Location and Products. When you go to a restaurant, you are more likely to order that meal from the menu with the photo because you see what it looks like. Similarly, photos of the location will help your customers choose your business over the others. This is especially helpful if your business is in a location unfamiliar to a potential customer.

One last reminder: Be consistent! Consistency with your business information in other websites will help you significantly whether is it for Google, Yelp, Bing, Facebook, or TripAdvisor. An updated business listings in online directories will also diversify your website traffic.

When you sign up for an SEO plan with Revive Media Services, updating business information in directories is one of the first tasks completed.

Contact the best SEO specialists in the Emerald Coast for any questions or more information!

Malware 101

Everyday legitimate websites are at risk of malware. Malware also known as malicious software is intended to harm a website and its visitors. So how do you find out if your website is infected with malware? Often times there are signs that your website has been infected such as links re-directing you to other malicious sites. But other instances of website hacking aren’t as obvious. Some malware could go unnoticed by the website owner until bigger problems arise.

Malware Consequences

Malware is bad for your website information and bad for the users that come to your website. Users that visit websites infected with malware run the risk of having that malicious software installed on their computers, allowing hackers access to their personal information. This leads to more serious problems such as identity theft and unauthorized credit card use.

Many business owners have virus scanners for their personal computers but fail to acknowledge that their website is also like a software that needs constant upkeep and protection. In most cases, website owners have no idea their website has been hacked until the malicious software begins to wreak havoc.

Malware

Prevention for the Future

Always use strong passwords that are difficult for hackers to decipher for all your website accounts. Keep up to date with your website. A lot of people have the common misconception that once you launch a website, it could stand alone and that is all there is to it. Much like a car that needs maintenance, so does a website. A website needs constant upkeep and updating. Not updating your website or any of its add-ons such as plug-ins, widgets, etc., leave it vulnerable to malware. We also suggest contacting your hosting provider to see what measures can be taken to secure your website through their services. Some hosting providers may bundle a security protection package that prevents an infection from happening, such as Sitelock.

These are just a few of the security measures you can take to prevent malware from infecting your site. But with the internet and technology constantly evolving, we can only try our best to prevent hackers from getting away with their malicious software. Here at Revive, our SEO specialists do their part in case a malware attack were to happen to a client website. We keep monthly backups of all our websites in case the worst were to occur to a website. Read more about our monthly maintenance SEO plans or contact us for more information.

Category: Security News
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Do I need a Website even though I have a Facebook page?

Social media has grown to attract billions of users around the world. It is one of the top activities on the web. And now that social platforms such as Facebook and Instagram have implemented “business pages,” business owners have begun to wonder whether they really need a website.

Reaching Users through a Website and Facebook

Let us explore this topic more in depth. In the previous blog post we dove in further into how social media can help enhance your brand awareness and help reach new customers. But a Facebook page does have some limitations. While it is a great place to promote your business and interact with customers or even prospective customers, it is still a third party company. You must follow Facebook’s terms of service. You can add your logo and make minor changes but you are still at the mercy of Facebook’s “look”. A dedicated website offers your business the brand experience you want to convey. A website is owned by you and can be designed in a way that matches your branding goals and colors.

Another aspect that should be noted is user interaction on Facebook. If users begin to lose interest in your posts, Facebook will begin to remove your posts out of previously- engaged customer’s News Feed. This forces business owners to look for alternatives to increase the lost traffic such as promoting posts or advertising. This type of Facebook advertising engages new users but costs you more money.

facebook

A business website also has Google and other search engines on its side. While a Facebook page can be found through a search engine, it doesn’t offer the same SEO options that a website could present. A website enables you to tailor your content to specific keywords and keyword phrases that potential customers are searching for. A Facebook page doesn’t give this type of flexibility in search engines. Having your website appear highly ranked in online search results is a critical component of attaining new business. This strategy is referred to as Search Engine Optimization or SEO and is what we know best here at Revive Media Services.

Our Final Thoughts

To sum things up, the question remains should you have a Facebook page for your small business? Of course! It’s free and it doesn’t take much effort to maintain. But to get the proper brand exposure and create a strong digital presence for your business, a website isn’t just an option, but rather a necessity.

Category: SEO, Social Media
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Importance of Social Media for your Business


Does my business really need social media? We have been asked that question time and time again over the years. The simple answer is yes. With over 2 billion active social media accounts, your potential customers are already out there. Using social media can help increase your odds of reaching your target audience. If you aren’t on social media but your competitors are, you risk falling behind. Social media is also a great tool that allows you to have a conversation with customers unlike most other marketing channels. Connecting with clients on a more personal level can help build trust for you and your company. Below are a few ways social media can help you business overtime.

-Data Gathering: social media creates another source from which to gather data regarding your customers. That data can then be used to make business decisions.
-Brand Awareness and Loyalty: social media makes it easier for customers to find and connect with you, increasing your brand awareness and loyalty. Most consumers tend to be loyal to brands. If you can create a following and increase loyalty among your customers, they’ll be more likely to be recurring.
-Targeted Ads: you can run targeted ads based on location, gender and age among many other categories. These inexpensive ads are a great way to reach your target audience in real time.
-Competitor Research: scope out the competition. Social Media lets you have an inside look to what your competitors are doing.
-Information: reach more customers faster. We all know that rich content is an important part of SEO. However, it’s not always the fastest way to reach clients. Social Media allows you to instantly put information out there while receiving feedback at the same time.

These days being on social media will help your business. Most customers expect businesses to be connected somehow, whether that be Facebook, Twitter, Snapchat, or Instagram to name a few. Remember though that it’s not just about having social media it’s about how you use it that will make the real difference.


social media for business
Category: Social Media
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Common SEO Terms and Examples

Are you searching for or working with a company that provides search engine optimization (SEO) services? If yes, then you may be a bit unfamiliar to the terms and lingo used in the SEO industry. Not to fear! Check out this quick guide on common SEO terms and bookmark this page. We will update this information frequently to keep you informed on all of the most common terms and guidelines.

commons terms used in SEO

Tip: If you are using a PC, press Ctrl + F or F3 on your keyboard and type in the term you are looking for to find it more easily. If you are using a Mac, press Control + F.

SEO- Search Engine Optimization

Generally, the process of optimizing a website and website files to increase the organic ranking of your website on search engine results.

Organic Rankings

These are the rankings provided by search engines that are based on keywords that are typed into the search box. These are not paid for and the rankings are up to the discretion of the search engine.

organic search result example

Keyword

Keyword(s) are crucial elements to successful SEO. An effective SEO team will research keywords that are frequently searched and relevant to your website/industry and then optimize your website for these terms. This way, when a person types this keyword into the search bar, your website will have an increased chance of coming up in one of the top search engine results. The difficulty of getting a website to the front page of search engines will depend on the competition of that keyword and also the competition within the industry. For example, if your business is a casino in Las Vegas and you would like to appear in the top search results for the keyword phrase “Las Vegas Casino,” it may take more time and effort given the high competition for that keyword and the large amount of people searching that keyword phrase every day.

Anchor Text

This term refers to any text on a page that is hyperlinked. The text should be relevant to what the next page will discuss. You can also add keywords here to help with the internal linking of your website. It is also a great way to further address website user’s questions and help them to find the information they are searching for.

this is an example of anchor text

Title Tags

Title tags are the piece of information that show as the main title element on your page or in the tabs of the browser, as you can see below. These title tags help users and search engines tell what your pages are about and determine the relevancy of your page to what the search engine user is looking for.

this is the Title Tag

Meta Description

The meta description is an html element that describes what your page will be about. It is the area of the listing that will help search engines and internet users decide if the page will be relevant to what they are searching for. This is another area you will want to optimize for your keywords. Check out our video, “What Makes an Organic Search Result Effective?” for more information on how to create a great search listing.

Sitemap

A sitemap is a table of contents, so to speak, for search engines to organize your pages. This is important because search engines like Google, Bing and Yahoo! will index individual pages (not just an entire website). This is great news because it increases the chances of your website showing up for relevant keyword searches. Did you know, your website can also have video and image sitemaps in addition to the web page sitemap?

Indexing

Indexing websites is basically the search engines way of creating a database of information taken from all of the websites across the internet. The search engines are constantly “crawling” websites to gather new and updated website pages and content. This way, when a person types a keyword or keyword phrase into the search engines, they can quickly decide which websites are going to best meet the searcher’s needs and offer the best results in an instant.
One cool thing you might notice is this piece of information in Google’s search engine results:

there are a lot of search results

This is showing you how many pages on the website had a relevant result to the keyword and that Google offered all of this information to you in just 0.70 seconds. Pretty Amazing!

Bounce Rate

This is the rate at which people enter your website but then leave immediately before navigating to an additional page. One reason you want your SEO specialist to keep an eye on this number is because if people are entering the page and then leaving immediately (that is, not clicking on any of the available anchor text or call-to-actions) then the content on the page may need to be updated to better meet the needs of the website visitor. However, if you answer all of the visitor’s questions on this page and the main call- to- action is completed then it may be okay that people are leaving the website. Your SEO specialist should be able to track this data for you and work with your business to increase conversions on your website.

These are just a few of the SEO terms you may hear your SEO specialist using on a regular basis. If there are other terms you would like us to add or if you want to know more about this list, don’t hesitate to contact your SEO specialist at Revive Media Services today. We are always here to help educate our clients.

Category: SEO
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Gaffer Tips: Photographs & Lights

Today at Revive, we experimented with lighting options for group photos. Perhaps you have encountered the problem of limited lighting within a small room. For your next photoshoot, we have a great fix for this issue. Continue reading, to discover one of our gaffer tricks.

kevindirector

Hero Shots

With the help of our Director of Photography, Kevin Almodovar, we attempted to take group photos in our lobby. The first time around we had one light, which is called a keylight. The keylight was set up in the front of our team lighting down on us.

groupblack

As you can tell in the image above with just the keylight, the image seems to lack lighting since our group blends into the dark background. In our next round, we added what is called a hairlight, or also referred to as a backlight. The backlight stands behind and over our team to add extra lighting. You will see that new image pictured below.

grouplight

As you can tell, by adding the backlight we established what we like to refer to as a 3 dimensional look to the photo. Our team now “pops” and viola! We have new team photos! Need more information about our video production services? Contact our team for more information!

Category: Video Equipment
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Copyright Infringement in the Age of the Internet

The Internet has made it easy to blur the lines of copyright infringement. As easy as it may seem to copy or download off the Internet, anything you see has the potential of being protected under copyright laws. Works are no longer required to be registered or have a copyright notice. Taking something off the Internet and then posting it, is considered the same as publishing or distributing under the law.

What is required for a work to be protected by copyright?

1. Fixed in a tangible medium
2. Original
3. Creative

Copyright begins the instant your work is produced in a tangible medium. The creator of the product is the only one that can:
-Make copies, distribute or publish the work
-Make changes or revisions
-Perform or display the work in public

Avoiding Potential Issues

As you begin creating or updating your website there are a few things to keep in mind. This is particularly true when it comes to images. It is very easy to do a simple Google search for any image you can possibly need, download the image and add it to your website. Next thing you know you find yourself opening a cease and desist letter. A cease and desist letter may include a request of royalties for the use of the photo or a request to delete the image all together. It is important to remember that “not knowing” is not an excuse and will not save you from possible fines. If you continue use of the image after a letter has been received this may lead to an increase in fines.

You can avoid any issues by:
-Following up with your web maintenance company. Make sure that you approve all content and images before posting on your website.
-If images that you did not provide were added to the website, ask for proof of license.
-Use royalty-free images that can be purchased online and reused without paying again.
-Get written permission if using trademarks or symbols on your website.
-Certain images purchased from online libraries may have certain limitations such as length of time it can be used.
-Always read the fine print, even if it says “free” it may not be really free.

Still have questions? Contact our SEO Specialists at Revive Media Services today.

What does a Director of Photography do?

The director of photography or also referred to as the cinematographer plays a vital role in video production. The DP (Director of Photography) must have a very vast knowledge and understanding of cameras, composition, lighting, and film. A DP’s duties and responsibilities include the work he does before, during and after film production. Learn just some of the steps a cinematographer takes in making a video.

Pre-production
The DP is needed in the early stages of video production since they decide instrumental decisions such as how to interpret the script in line with the director’s vision and they also set the cinematic style and tone.

Storyboards
While the DP may not always physically draw the storyboards, the cinematographer must still go through the script and create a visual representation of every shot. The storyboard will lay out the film in its entirety so that the director and producer can schedule and plan production.

img_3078

Cameras
A large part of time is spent selecting cameras and lenses to create a uniform style for the film. Along with camera selection, comes the specific lens kit and lenses to best capture each shot.

Lighting
The DP gets to dictate how he or she wants every scene lit. In some cases, a DP is in charge of a single gaffer or an entire lighting department depending on the type of project.

Framing
Framing each shot requires great attention to detail from the DP. Working alongside the cameraman, the DP properly frames each shot. This process can take hours depending on the film.

Once all of the production is done, the DP can get into the post-production process. This includes the digital grading and film development process.

Have any questions for our Director of Photography? Our cinematographer has many years of experience. Contact us today for your next video production project. Let Revive take your video idea from concept to delivery!

Your Business Needs Digital Marketing

The marketplace is online more than ever today. Whether your business provides services, offers great products or shares valuable information, people are searching online for your business. If you have a business and do not have a website, you could be missing out on a huge percentage of potential customers and followers. According to a study by RetailingToday, nearly 81% of customers research online before buying a product (check out this sweet infographic by Kimberlee Morrison to learn more).  With the rise in digital marketing platforms, it is becoming easier and easier to position your brand and services right where they need to be, when they need to be there.
 

What Digital Marketing Could be Doing for Your Business

Digital marketing is a way to position your products and services so that they show up in just the right place at just the right time. There are many different digital marketing platforms available. Today, we will offer a few recommendations on some of our SEO Specialist’s favorite digital marketing platforms including customer-focused content, social media and Google display advertising
 

Customer-Focused Content Helps People Find Info They Actually Need

There are plenty of things online today that you could probably care less about. But what is it about that content you read that incites action? Makes you want to move? Make a decision or even purchase a product? In today’s advertising and marketing environment emotion is a huge motivator. The same can be true for the content that you put on your website. Whether you are wanting to sell your new products, educate people on your quality of service or even just inform readers through your blog, website content can be one of the most important tools in your digital marketing strategy. As stated in a post from the Digital Marketing Institute, you should work to, “ignite a fire so strong that they feel compelled to act, to read on, to sit up, to fall over – to feel something, to do something…” With proper content writing you can increase conversions and help readers connect with your products, services and more.

consumer focused content writing

Social Media and Keeping your Brand Relevant

Social media outlets such as Twitter, Facebook, Pinterest and Snapchat can also help online users learn more about your company’s “personality” and culture. Social media is a great way to promote your brand or products as most of these platforms offer advertising opportunities. Our team here at Revive Media Services loves using facebook as we have found a lot of people who have “liked” our page enjoy learning about our new blog posts from our facebook feed.

Social media is also all about “right now.” Think about it, live videos through Snapchat, the option to stream live on facebook, the list goes on and on! The more you post on social media, the more opportunities your customers or followers will have to share your content. Not to mention, social shares of your content can have a positive impact on your website’s search engine optimization (SEO) and organic rankings. In the image below you can see an example of how easy it is to help people share your content!

social media sharing section

Help your customers stay up-to-date with what is happening right now in your business by keeping them informed through your social media platforms. What a great place to share information and highlight what your business have to offer.

 

Google Advertising Can Put Your Brand in Front of (Nearly) Everybody

Google advertising can be a great way to “dip your toe” into digital marketing. It is a great platform to test the effectiveness of your website’s landing pages and also create a tangible return on your investment. Based on research conducted by our team, when looking at our SEO clients’ website analytics, nearly 82% of visitors came from the Google search engine. This alone shows the magnitude of users you could potentially reach by advertising on Google’s search engine. With Google Adwords there are what seem to be limitless options on creating, targeting, evaluating and tracking your ads. Our team manages text and banner ads for some clients both of which can be very successful. One point we like to emphasize to our clients is the return on investment. If you are spending $1500/month on your Adwords campaigns and at the end of the month have only made four conversions, this can seem discouraging. However, if one conversion brings your business roughly $500 (for example, if you’re a lawyer), then four conversions could result in a $500 profit. Also, if you have a team managing your ads then you should see certain improvements each month to the overall performance.
 

Getting Started with Your Digital Marketing

These are a few of the digital marketing platforms our team would recommend if you’re just getting started. There are many elements and opportunities available in digital marketing to help your business reach nearly any person with your message. A website is the first thing you will need; after your website is set up and a solid foundation for SEO has been created you are ready to get started with your digital marketing plan!
 

Category: SEO, Services, Social Media
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Stay Safe from a Website Hacking

In the ever-changing Internet world it has never been more important to protect yourself from a website hacking. In recent years, we have seen more and more websites and servers get hacked at times leaving personal information vulnerable. Even high profile companies such as Target and Ebay have fallen to hackers. Below we share a few tips to help you stay safe on the web.

Passwords
-It may seem like a good idea to use the same password for all your accounts. However, this makes it easier to access your information if one your accounts becomes compromised, even if that password is extremely secure. Best rule is to never use the same password more than once. Although this may seem bothersome, it is even more troublesome to try and get your identity back if your most personal information gets hacked.
Don’t use easy combinations. Things like 123456 or abc123 are way too common and overused. It will be very easy for a hacker to access accounts with an easy password combination. Addresses and birthdays along with names are also not a good idea.
-If you can’t think of an odd password combination there are various password generators offered online. There are also password managers such as LastPass that can generate and store secure passwords. LastPass also offers a second line of protection with a two-step authentication service. When you or anyone attempts to login to LastPass it will send you a text with a code to verify your log-in. This is not only safe but also saves you time and headaches in case you forget one of your ultra secure passwords.
Don’t share your passwords with anyone. This may seem obvious but it happens often.

Links
-When it comes to links it’s important to always know where the link is coming from. Were you expecting this link or did you ask for it? If you don’t know the person sending you the link, it’s best not click on it. It may end up infecting your computer with malware or a Trojan.
-If you receive an email from a company or bank that you usually use be sure that it’s actually them. Remember banks will never ask for your personal information in an e-mail.

cellphoneinhand

Software Updates
-Be sure to keep your devices, including phones and tablets up to date. Software updates can include improvements on security settings. Newer devices will give an automated message when an update is available. However, if you aren’t sure check your settings for any available updates.

Be on the lookout for more tips from the team at Revive Media Services. Give our team a call if you have any questions. Stay Safe!

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